VS Commercial – "The Strong Shall Survive" – Battle of the Underdog

by Robb Sutton

Over the past couple of weeks, I have been following the Tour de France like any other cycling obsessed human on this planet. The HD coverage has come thanks to the people over at VS, and it has been one of the most exciting Tours to date. During the coverage, there have been some fantastic commercials that really get my motivation going. These are not commercials that make me want to go out and by the latest and greatest gear…they are commercials that make me want to push harder in my own life to achieve my dreams.

The following VS commercial has been played over and over again during the Tour coverage, but its message is absolutely perfect for us as bloggers and entrepreneurs. In life, we are always stacking up the odds to success. We might look at the competition and think…”I can’t make it”. This VS commercials reminds us that true come from behind winners do not consider the odds. When the competition starts…the winner is not decided by math and “passion has a funny way of trumping logic”.

As you go onto your next project or continue to push your current, remember that everyone had to start at square one and never under estimate the underdog. Bring your passion into your work and have the desire to do better. With that deadly combination, nothing will stop you. Inspirational messages like this VS commercial keep the blood flowing towards success.


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Mike July 26, 2009 - 7:13 pm

What an awesome video. I watched a lot of the Tour De France, but not enough because I never saw this ad.

preeves July 30, 2009 - 3:03 pm

Cool. Loved the commercial. Found your page by trying to find who recorded the music. Any idea on song title, artist?


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