In the blog world, your #1 resource for traffic and making money online is your list. While some are hesitant to start an email newsletter, the fact remains that if you want to be successful online, it is a necessity…not an option. Since the number of targeted subscribers to your list directly correlates to your success online, bloggers like myself are always testing new ways to get people to signup. Up to this point, a Lightbox Hover has been the highest converting method to convert casual readers into newsletter subscribers and long time readers and…as you have probably noticed…the lightbox hover on RobbSutton.com has drastically changed.
How I Increased My Newsletter Signups by 150% and Higher
It shouldn’t be surprising that people really protect their email address online. With as much spam that hits our inboxes on a regular basis, online security has become a growing problem over the years. As an online entrepreneur/blogger, it is your job to show professionalism and poise when asking for email addresses. So…your first impression is everything in converting that causal first time reader into a subscriber and first impressions all come down to design.
Unfortunately for most bloggers, design is one area that is often too expensive or overlooked in the pursuit of online superstardom and even though Aweber has made drastic strides in making lightbox hovers, you still do not have a high converting, easy to setup design process that will drastically help you grow your blog…
A friend of mine in the blogging world, Michael Dunlop, hit me up to start testing a new plugin that is now available to the public. PopupDomination is an extremely easy to configure plugin that takes your newsletter subscription service (I use Aweber) and inserts that into a fantastic Lightbox hover that goes live on your blog. While I was going to throw up some screenshots of how I configured this plugin in 3 minutes and had it live on the sites, I thought it would be better to just show you with this short video.
As you can see by the video…I custom taylored the Lightbox to match the site, and the conversions went through the roof.
Does that mean I recommend PopupDomination? Absolutely and I think you are going to see a lot of bloggers do the same.
The $37 dollars this plugin costs has already paid for itself and more on my blogs in only 3 days of operation.
The only thing I wish it had (which is already in development) is split testing and when that feature goes live…it is going to add an extremely strong foundation to an already fantastic plugin.
Still not sure you need an email list? Check out this article series to see why you need to get started today: The 1 Thing Your Blog Can’t Live Without