As a blogger, you want several things that all tend to equal success across niches. You want people to land on your site, you want them to engage with your article and then you want them to perform some sort of action. This action can be diving into more articles, signing up for your rss feed and newsletter or telling their friends about your site to begin the viral spreading process.
It is our job as blog owners to make this process as easy as possible for new readers and build that authority from day one. One of the easiest, most effective and worthwhile ways to accomplish this feat is to become the ultimate online resource for your nice. So how do we do that?
How To Become The Ultimate Online Resource In Your Niche
Becoming the ultimate online resource in your niche is actually a pretty simple process. It just takes a little bit of planning and a tiny bit if predicting your readers actions. So…let’s take a dive into your readers mind so you can actively convert them into long time readers and subscribers…
What Do Your Readers Want?
You have several types of readers that are going to land on your pages.
- 100% newbies
- Intermediate Level Hobbyist
- Experienced Pros (and some that think they are and aren’t!)
Now, you might be targeting one or all of these groups on your blog, so it is important to know ahead of time who you are actively searching. For the purposes of this article, we are going to assume that you want to convert the 100% newbies tot he Intermediate Hobbyists on your blog.
Special Note from Robb: Typically, the experienced pros and especially the ones that think they are pros do not convert into dollars as easily. Your best business building technique will be solving the problems of the 1 and 2 groups with quality info.
Now that you know what readers you are targeting, what are the questions that they need answered? When you are trying to become the ultimate online resource with your blog, you need to answer the questions that 70% of your target reader base needs solved. This insures you are getting the best investment vs. reward potential you can.
So…if you are blogging about car racing and you are targeting beginning and intermediate racers looking to get better, what do you need to do?
1st…Plan Your Blog Posts In Advance
Now it is time to answer those questions in tutorial styled blog posts. If you are targeting auto racers, you want to answer the questions you see most often. These questions can be found on online forums (you know…those questions where everyone goes, “really?! We have answered this 10 times this month…use the search function!”), books that sell well on Amazon and other retail outlets, other blogs, etc.
Once you have found the questions that need answers, write them down in a list and plan out your posts. For example…
- How can I lose less time in the turns? (May 2nd)
- How do I setup my suspension to get more grip? (May 10th)
- What is the best seat for 24 hour races? (May 15th)
- How to use RPM’s to gauge speed in the pits? (May 20th)
I don’t race cars…so my questions may be really off…but you get the idea. You know your niche and your audience, so write down the questions and get the blog posts in your queue. When the time comes, write an in-depth, informative article on the subject and get it published.
2nd…Create The Resource
Now…one of the biggest problems bloggers face is getting those new and existing readers to find this great content on your blog. You have created the content that solves the problems of your readers, but they can’t seem to dive deep enough to find it! This is where you create the resource!
I typically do this by making a page in WordPress. You can call the page “Beginners Corner”, “How To Become A Better Race Car Driver” or “Whatever You Want To Call It That Attracts Attention”. On this page, you are going to write a beginning paragraph that explains what your reader is about to digest.
One of the hardest things for new race car drivers looking to get faster is nailing down the technique necessary to really shave off time. The following list is a resource of articles that will help you shave off that valuable track time to get on the podium.
Then…list the articles that you have written that solve that question for your reader. Seems really simple doesn’t it?! That is because it is and most bloggers fail to even attempt to put something like this together…which means…you can capitalize on it.
3rd…Promote The Resource
You have created this resource, now it is time to promote it. The best way to do this on your blog is to create a graphic for the sidebar or bottom of the post that entices your readers to click on the image and land on the page. Again, you are styling it with the page name that grabs attention and makes them want to click.
You can also Tweet your new page, share it on your Facebook fan page and include a link to it on the bottom of your RSS feed or newsletter. Now…you are up and running with an online resource that solves the needs of your readers.
Next…rinse and repeat with more categories within your niche.
What Have You Done With This Resource?
Let’s state the obvious first.
- You have answered the questions of your readers.
- You have saved valuable blog content by getting it in front of the eyes of your readers.
- You expanded your content offerings on your blog.
What are the side effects of creating these online resources on your blog?
- You have cemented your blog as an authority by featuring authority content.
- You will convert higher on both free and paid resources due to highly trusted content.
With more blogs entering the market on a daily basis within your niche, it is up to you to become the ultimate online resource and cement your spot among the top 5 blogs in your niche. By doing simple things like creating these pages, you can increase your success rate from the very beginning. It all boils down to knowing the questions your readers are asking, presenting the answers to those questions and then making sure those answers are easily accessible by your readers. Seems like a very simple theory…but it is rarely acted on.
You can’t look at a blog like a list of articles in time anymore, you need to create an interactive site that engages your readers to be successful.