I hear bloggers all the time make the excuse “there are already too many blogs about that…so I’m not going to start one”. That is a fear of competition and I am going to explain to you why that is an unhealthy fear that will keep you from success.
Before we jump straight into it…I want you to sit back for a second and think about all of the products and services you use on a daily basis that came into the market only in the last couple of years. Maybe it is your car, your favorite coffee, the computer you are staring at right now. Now, think of where you would be if that company decided that there was too much competition in that market to bring something new to the table. Doesn’t make much sense now does it? So let’s look at why competition in blogging is a good thing for you and future growth.
Want To Succeed In Blogging? Stop Being Afraid Of Competition!
Now that I have blown enough hot air, let’s get down to brass tax and take a look at why competition in blogging is a good thing for you…as the blogger looking to have a successful blog (did I say that blogging word enough times in that sentence?). Let’s assume for all of these points that we are referring to quality competition and not scraper sites or ‘here today, gone tomorrow’ blogs.
Competition Means There Is A Market
If there is a lot of competition within a give marketplace, that means there is a customer base large enough to support the ever growing offerings on the web. That’s right…that means there is still room for your blog to make its mark on the vast world wide web space. If there was not a big enough audience to support all of those blogs, they wouldn’t be there. Who wants to waste their time spinning their wheels for nothing? I don’t and neither do other successful bloggers.
Now…there is a flip side to this as well. If you find a niche were there is zero competition, do not go thinking you just found the holy grail of blogging. There is probably a reason that no one has entered that market so you will need to do some preliminary research before you go and throw everything you have at it. Is the niche too narrow? Is there not enough people online that want to read about this niche?
Beginning a new blog in a crowded market is all about finding a smaller sub-niche that has an audience, growing that blog and then expanding into other sub-niches until you have a giant monster of a resource. Find a competitive market and rock it out. There is an audience to support it because you can already see they are there!
Example: With Bike198.com, I started with mountain biking and that eventually grew into road biking, commuting by bike and an online forum. It is all about building on success and not being afraid to try.
Competition Makes You Work Harder and Smarter
There is no time to be lazy when you are working within a niche that has competition. The bar continues to rise with quality as more bloggers enter the market offering something new and exciting. While a lot of bloggers would use this as an excuse to throw in the towel or keep to their old ways, the successful bloggers use this as a challenge to continue to work harder and smarter to stay that one step in front of the competition.
Friendly competition among bloggers will force you to continue to look for ways to be more efficient in your blogging in all aspects (monetization, content production, etc.). While the other bloggers in low competition niches get to sit back and be lazy, you are forced into being a well oiled machine. Because if you aren’t…your competition will be. So welcome to the crash course in being a better blogger…having to compete with other better bloggers.
Competition Drives Innovation and Creativity
Cutthroat competition among competing brands drives innovation and creativity in the market and this is a great thing for everyone involved. It also produces more profitable blogs, products and services quality drives sales. This need to continually make more innovative content and products will drive you to make more money online and see faster blog growth.
Competition Brings Up The Entire Industry
Going hand in hand with every previous point, all of this competition brings that specific market up to a new level and…in the process…brings you up with it. Your blog becomes better faster and your competing blogs do the same. What happens when you go to expand into a new market? Your skills are already a well oiled machine ready to take on the world. So while you were fine tuning your skills in a high competition market, the others were just sitting around with old methods. You now get to come in and raise the bar.
Competing Markets = $$$
Larger audiences and a lot of competition means there is money being made. If you are looking for profitable niches, start looking where there are other blogs making money (not the MMO, blogging niche). It will take some research on your end to find them, but the payoff is huge in the long haul.
Bloggers: We Are All In This Together
Just remember, we are all in this together. Bloggers generally welcome friendly competition and we work to bring the quality of our niches up instead of try to discourage new ideas. The web is huge…and we can all have a part.
As you look at your market and where you want to head, remember that high competition also means that it might take a little bit longer to rise above the noise and make your mark. But…once you do…your mark is much more substantial than in low competing niches.
Find a way to bring something new to the table and rock it. You will be surprised at the result as readers really want to see something new and unique. Just because there are already a lot of blogs on a given subject, that does not mean you can’t make it your own and be highly successful. It just means you have to work a little bit harder for a bigger reward.