If you are starting a new blog or trying to torque some success out of your current one, there is one thing that will always hold true. Without anyone actually reading your words, you are not going to see success in blogging. With all of the competition today on the net, many beginning and experienced bloggers find difficulty in rising above the noise so their voice can be heard. This frustration level can be alleviated greatly, but it takes looking at blogging in a new light by mimicking the experience of large companies and corporations. That’s right…the success in blogging is actually found through copying actions of that brick and mortar world. It should also not surprise you that 99.9% of successful bloggers do this simple fact…so let’s get rolling.
It’s A Law Of Numbers That You Need To Win
When Hyundai originally entered the North American automobile market, they were not the same company you see today. Knowing full well that they would not be able to compete in the largest automobile market in the world with a “me too” product (luxury sedan, suv, etc.), Hyundai took a different approach. Hyundai carved out a niche market in the US by providing an extremely affordable, new car with a blistering good warranty program.
By providing a car that was not currently available in the market, Hyundai was able to weasel their way into the US auto market by creating a niche product that consumers wanted to buy.
After a couple of years of making a name for themselves, Hyundai turned into the automobile company you see today through expansion into other niche market areas like the SUV, luxury sedan and affordable sport coupe. As we look at this short case study, what do you think would have happened to Hyundai if they came to the market with their current lineup right off the bat? They would have been laughed straight out of the market by companies with larger brand presence, gigantic marketing dollars and a stable reputation amongst consumers.
Hyundai saw the automobile market as a law of numbers. They needed to build a reputation within the market by providing something new and then…through expansion…they could take on the other sectors with a strong brand presence.
Niche Marketing + Expansion = Blogging Success
The #1 mistake (I know…I say that a lot!) I see beginning bloggers make is trying to take on too much at once. New bloggers look at experienced bloggers that are seeing a lot of success within a given subject matter and think…
Wow…I am really into that subject too! I’ll start a blog that covers all of those areas and see if I can make it!
When they take this route…they fail 99% of the time.
Why? Because they forget that their favorite successful blog is not 1 day old. That successful blog has been built over time and has expanded its topic offerings over time to promote growth. When you start in a small niche market (ex. basketball shoes instead of all things basketball), you are able to do several things that can guarantee you early success that you can build off of.
- You are competing on a much smaller field (greater success in long-tail keywords in search engines).
- You build a reputation as an expert in your field by providing quality content to that smaller audience (growing subscribers and traffic).
- You open up the opportunity to expand into other areas (ex. basketball goals).
- You attract more links in through niche content (builds authority in search engines).
- You open up the opportunity to make money with niche products.
Overtime, as you continue to add to your content offerings, you can find yourself several years down the road competing with the monsters in your niche with news, editorials and product reviews! But it does not come overnight and it does not come by taking on the world all at once.
The trick is to have a defined topic focus that you can write on for at least a year (don’t go rambling off topic unless you want to lose subscribers) and then start to look into your options for expansion down the future as it relates to your niche. With this constant business development and focus, you will see success over time.
When you start that first post of your new blog or hit that one year anniversary, remember one thing.
Blogs are an ever evolving process. What you are blogging about today will expand and change with the times. Your success is dependent upon the management of that expansion that complements your current offerings to provide your current readers with more content and attract new readers through that new content.
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