It’s true…hot chicks are always going to have more Twitter followers than you, but…it doesn’t matter because 1/2 of them aren’t even real and the other 1/2 just have a bunch of worthless followers.

You see it all the time. Some hot chick avatar has 75,000+ followers but they are following 82,000+ and you say to yourself, “man…I wish I had that many followers. I am going to do whatever I can to get them.” I am here to tell you that you should much rather have your 1,000 or even 100 followers rather than their 75,000+ that they spam on a regular basis.

In today’s social media environment, there seems to be an obsession to race to the highest number. Whether it be Twitter followers, RSS feed subscribers or pageviews, aspiring bloggers and social media gurus are all watching stats closely to see where they stand. If you have some successful history in blogging/social media, you already know there is a numbers game and the more you have…the more you typically make. But…the really experienced know that the numbers game is about QUALITY more than it is about quantity.

In the pursuit of stat racing, many aspiring entrepreneurs take the road too much traveled of lowering themselves to sleazy tactics in the attempt to attract more followers or subscribers. They throw up controversial blog posts in the interest of viral spreading instead of quality content. They put up pictures of barely dressed women in their avatars and posts. They even go as far to try to call out other successful entrepreneurs to try to attract attention. If they are trying to use sleazy tactics like putting a hot chick as their avatar, they do not know the first thing about making money online and their business is failing before they even get started.

It’s Not A Race and Quality Matters More Than Quantity

I don’t know about you, but when I build up my online businesses, I do not want a bunch of dirty old men on my lists. I want targeted leads that actually want to digest what I have to say. While there is something to the whole “social proof” theory (more people sign up when they see a big stat…wish it wasn’t true but it is), I would much rather have 1,000 highly targeted followers/leads than 100,000 that are just random.

When you are seeking out new subscribers, followers or new visitors to your blogs and social media outlets, the #1 goal should be finding quality, targeted eyes not just a mass quantity.

How To Find Quality, Targeted Leads and Subscribers

So…we know you need to have better followers and subscribers than the internet marketing hot chick, so where do we find these targeted leads? The #1 way I have found to grow my online real estates is simple.

Find where your potential new visitors are hanging out and bring them back to your blogs, Twitter account, Facebook fan pages, etc.

New followers and subscribers are not going to magically find you online. The “build it and they will come” theory to online growth never held true so it is not going to work for you. If you really want to grow your blog and business online, you are going to have to actively search out new visitors and find a way to get them on your pages. Here are a couple of examples to get you started.

  • Actively Guest Post On Popular Blogs In Your Niche – One of the most popular ways to attract new readers is to guest post on other blogs. This theory works incredibly well in niches that have active bloggers. If you are in a niche that does not have a strong blogging community, you are going to have to look to other outlets to pull new readers in.
  • Build Up Online Forum Profiles – Online forums are still the #1 place for dedicated online obsessed to exert their passions and share them with others. For every niche that you would want to blog about, there are a ton of active forums that you can participate in. However, forum communities are extremely sensitive to spam, so becoming a valuable member of the community is essential before you start pushing your content.
  • SEO Targeted Content – In my biking niche, I rely on Google and other search engines to deliver a large portion of my new leads. By doing keyword research with Google Adwords and writing SEO optimized articles using Scribe, I can bring in a massive amount of targeted, new visitors a day. While building up a blog with strong SEO presence can take time, it is still the #1 way to pull in new visitors. For beginning blogs, focusing on long tail keyword strings can bring you in some early success when you can’t compete with the older, larger sites on high competition keywords in the beginning.
  • Use Your Search Functions – Within Twitter, Facebook and other social media outlets, there is always a search function that allows you to find targeted leads. While this may not be the most efficient way to get a large number at once, they are highly targeted. By finding out which hash tags your audience is using in Twitter and which Fan Pages they are following on Facebook, you can open your blog and social media accounts to an entirely new audience.
  • Interact and Communicate – Blogging and social media is still a people business. Interact and talk with as many people in your niche as you can. Those friendships that you grow over time will help you grow your business exponentially.

It isn’t rocket science. The more you try to cheat the system and employ tactics that you think are going to get you drastic results with 1/2 the work, them more you are setting yourself up for failure. Just remember, the fake hot chick on Twitter is going to act like they are making butt loads online…but in reality…their un-targeted leads are not making them a thing. Focus on quality and the results will be bigger than you would have ever imagined.

Model photo by Mike__G