There is a lot of talk that goes around the net about blog article posting frequency and how many times a week you should keep your blog updated. In all seriousness, it is a real stress for beginning bloggers as they want to find success online and they are looking for input from other successful bloggers. It seems like the going rate around the blogging niche is expecting new bloggers (and experienced ones) to publish an article on a daily basis. At least that is what it seems like most bloggers are recommending these days…
The Truth On Blog Posting Frequency
While it is incredibly easy to throw out a stat like “post on your blog daily if you want to be a successful blogger”, it is actually more complicated than that, and – personally – I find that statement rather reckless. It puts an un-needed amount of stress on new bloggers as they feel they have to post on a daily basis or they are wasting their time blogging.
First and foremost…it is and always will be quality over quantity. If you are ever posting a subpar article just to satisfy some schedule you have set for yourself, you are missing the boat entirely. Blogging is about providing value online and connecting with people through your content…not about sticking to schedules and dropping in articles that could potentially put off visitors. If you are ever sacrificing the quality of the articles on your blog just to post something up that day…slowly step away from the keyboard…
Why Do Bloggers Say “Post Daily”?
Before we jump into how many times a week you should post articles on your blog, let’s take a look at why a lot of bloggers are telling you to post daily on your blog. In all reality, it is not bad advice for a number of reasons if you have the time and energy to make it work.
Even Your Most Dedicated Readers Do Not Read Every Article – It’s true…as much as you want to think that everyone that visits your blog is soaking up your content on a daily basis…they are not and never will be. You are in a constant dog fight for readers as you post your articles and potential visitors scan headlines to see what they want to read that day. That is why there is so much emphasis on attention grabbing titles in blogging. A lot of your readers might not even open their RSS feed reader that day (ever wonder why your rss feed count fluctuates…that is why)! When you post daily (about 5-7 times a week), you are increasing the chances of grabbing your readers attention. You are also more likely to hit on a subject they want to read. It is simply the law of numbers and the more quality content you have out there…the more it will get read.
More Content = More Search Engine Visitors = More Linked Content – This should be a pretty simple one to figure out…the more content you have out there, the easier it is to get found. You will be covering more subjects and releasing more search engine friendly articles. Just imagine if your blog had 5 articles hitting per day! Can you imagine the amount of growth you would see?! But…if that is all crap content, you are not going to retain any of those visitors…which should be your ultimate goal.
When You Say Post Daily, You Get Several Times A Week – When bloggers throw out advice like “post daily”, they know that only about 15% of the bloggers that read that line will actually follow through with it correctly. The rest will do something close with the excuse in their head that at least they are doing 75% of that. Blogging is nothing without action and a lot of times…throwing out a goal like posting daily gets a result of 3-4 times a week.
So…as you can see…there are real, valid reasons behind the advice of posting daily on your blog, but now we need to take a look at how you can determine how many times you should be publishing articles every week on your blog.
How Many Times Should I Be Posting A Week On My Blog?
The moment you have been waiting for…the secret to posting frequency that will bring you more blogging success than you could ever imagine. Ha! I wish it was that easy! But…here is what you need to look at on your blog to get the answer to this question.
Quality, Quality, Quality – If you can not post quality content (note: quality has nothing to do with length), then it is not worth publishing. You should only post as many times a week that you can publish quality content for your readers. Ideally, you want to accomplish this on a consistent basis every week. The idea is to give your readers something they can depend on (consistency) every week out of your content.
Prevent Blogger Burnout – Even if you are able to post quality content on a daily basis, are you going to be sick of it after 6 months and get to the point that you do not even want to blog anymore? The stress and effort that it takes you to blog on that schedule might not be worth the aftermath. You need to find a schedule that you can stick with and still enjoy blogging.
What Are Your Readers Telling You? – I am all about watching stats and seeing how different actions affect those blog statistics. If you change your blogging schedule, do you see more pageviews per article? There are documented cases where decreasing posting frequency actually increased the success of blogs (same is true of increasing), so you need to watch your stats carefully to determine what you readers want to digest on a weekly basis. If you are overloading them with content to the point they just leave and head somewhere else that is not so chaotic, then you are still not accomplishing your goal. Aim to please the needs of your readers, not other blogging about blogging bloggers.
Experiment With Post Length – As you experiment with post frequency, also experiment with post length. Your readers might do better with 400 word articles over 1,500 word essays. As always, you should only use the amount of words it takes to get the job done (ignore that word count in the bottom left of your draft screen), but…if you are finding that your readers are taking in shorter articles over longer ones, split the longer articles into a series for easier digestion. You will get more content and more of that content will actually get read. On the other hand, maybe your readers like 3 long articles a week over 6 shorter ones…it is all about testing the waters.
Final Words On Posting Frequency On Your Blog
As you can see by the info above, I consider a lot of factors when publishing articles to my blogs. Typically, I publish 5 articles a week because that is what I feel comfortable with given quality, frequency and statistical results. How many times you should publish articles on your blog is a factor you need to determine for yourself and the success of your blog. Before you just jump into hitting the publish button on a daily basis, take a good look at what will be the best for both your and your blogging in the long run. Just because someone else told you to write daily, that does not mean it is the best solution for your needs.
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