Micro-blogging – Are Facebook and Twitter replacing personal blogs?

by Robb Sutton

With Facebook and the 140 character or under explosion Twitter, are we starting to see a decrease in smaller, personal blogs as these two monsters continue to grow in epic proportions? Are Twitter and Facebook going to take over the micro-blogging world as they continue to compliment each other rather than compete for your eyes on the screen?

With millions of Tweets and updates hitting the web at one time, we now know exactly what everyone is doing and when. In my opinion, we are going to continue to see Twitter and Facebook set sign up records with a continual decline in the “just sharing with the family” blogs, and I believe this is a good thing. Now, let me explain why…

First…what is micro-blogging?

According to Wikipedia:

Micro blogging is a form of multimedia blogging that allows users to send brief text updates or micromedia such as photos or audio clips and publish them, either to be viewed by anyone or by a restricted group which can be chosen by the user. These messages can be submitted by a variety of means, including text messaging, instant messaging, email, digital audio or the web.

The content of a micro-blog differs from a traditional blog in that it is typically smaller in actual size and aggregate file size. A single entry could consist of a single sentence or fragment or an image or a brief, ten second video. But, still, its purpose is similar to that of a traditional blog. Users micro-blog about particular topics that can range from the simple, such as “what one is doing at a given moment,” to the thematic, such as “sports cars,” to business topics, such as particular products. Many micro-blogs provide short commentary on a person-to-person level, share news about a company’s products and services, or provide logs of the events of one’s life.

Simply put…every time you update your Facebook status, send out a Tweet on Twitter, update your MySpace account or even text message a friend, you are engaging in micro-blogging as you tell the world your thoughts, feelings and daily activities. Over the past couple of years, micro-blogging has expanded rapidly with the aid of new technologies and it is now widespread among all age groups…many of which…don’t even realize they are participating in the act.

Why is micro-blogging going to take over personal blogging?

Stating that micro-blogging is going to take over the small blogging world might be a stretch, but it is absolutely going to cut down on the amount of blogs started per year and it is going to contribute to the amount of blogs that eventually go un-updated. The average Joe blogger is not going to make a significant income from their blog as only about the top 5% even make a 5 figure income. Where does this leave the pleasure blogger that just wants to update friends and family? He basically has two options to choose from…

  1. Start a blog and update it regularly.
  2. Spend that energy toward Facebook and Twitter.

9 times out of 10, even Joe blogger is going to either start or convert to Twitter and Facebook for one simple reason…

Ease of Use

With micro-blogging platforms, you can update in seconds with pictures, video, text or anything else as you strive to update friends, family and followers with your thoughts and dreams. Setting up a quality blog that people will read takes a lot of time and energy that is basically wasted for someone that just wants to share a couple of pictures and what they are doing that day.

As we look at all of the Blogger accounts that are started with all the intention in the world of updating on a regular basis, we often see these blogs fall off the map as people realize that they can reach a larger audience with a more efficient platform to achieve the same goal. Micro-blogging can also be accomplished on the fly through the aid of a cellular device or mp3 player that makes providing instant information easier than fastening your seat belt.

Who is still going to start blogging?

However, there are going to be the select few that still start and update their blogs regularly.

  • Business Builders – Those bloggers with the dream of making it big by blogging. Business builders have a defined goal and the willingness to put in that extra work that creates a successful blog years down the road. These individuals will look to micro-blogging to compliment their blogs, but never replace them.
  • Writers – There are people in this world that just love to write. It is an outlet for their thoughts and they find pleasure in putting words on a page. Blogging has opened a whole new avenue for them as they continue to hone their skills as a writer and share their type with the world. For the writer, micro-blogging will never satisfy the itch to put down some serious content. Like the business builder, they might use micro-blogging to compliment their writing…but it will never replace it.
  • I need more than 140 characters! – Much like the writer, these bloggers need to efficiently distribute much more content than micro-blogging is designed to publish. As these bloggers set up their blogs, they will still only share with family and friends, but they will do so in the form of stories, pictures and video that will not fit on micro-blogging platforms. Due to the mass amount of content, they are willing to put in the sweat and tears of updating, managing and content production that a blog requires.

The great news for everyone else!

All of this is great news for web users that would have started a blog a couple of years ago. We are on the growing trend of a revolution on the web. It has never been so easy to share your life with everyone around you because of the evolving platform of micro-blogging. Who would have ever thought that grandma was going to sit down at a computer and engage in social media?! These are crazy times and individuals from all over the globe are getting involved in the movement. Instant information is on the rise as we can update from mobile devices and computers shouting to the rooftops that we just ate the best steak we ever have. Better yet…I just showed it to you by taking a picture on my phone and uploading it within seconds. Aren’t you jealous??

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paulo July 10, 2009 - 11:24 am

Excellent article Robb and dead on correct. I closed my personal blog…actually it’s still there but I haven’t posted to it in over a year. I don’t blog to promote a business but I do have interests I share with friends and I have causes I am involved with which I like to promote, Twitter/facebook is all I need.

Vic - BusinessAccent July 11, 2009 - 2:25 pm

Facebook and twitter are more on social media. Blogs aren’t social media. Hence, blog, twitter and facebook can still go successfully without taking over each other.

Joel March 29, 2010 - 9:03 am

I like your image of the twitter/facebook over the WordPress logo. May I use it in a blog post?



Robb Sutton March 29, 2010 - 12:13 pm

Sure…just link back!


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