The Snowball Effect and Blogging

As with any business…online or brick and mortar…you are going to see a snowball effect that continues to expound with your growth. I, like many business entrepreneurs – bloggers – affiliate marketers – etc., would love to see immense growth within days of starting a new venture, but this is not reality and if it did happen…could be the start of your demise (I will expand on this in a future post).

The natural progression of any business building is largely defined by the snowball effect. With each small success, you build your business and learn from past mistakes making each new level of success easier to achieve than the last. So…specifically…how does the snowball effect impact my blogging and what should I expect for the future as I continue on this quest to become a top blogger in my niche?

The snowball effect defined by Wikipedia:

Snowball effect is a figurative term for a process that starts from an initial state of small significance and builds upon itself, becoming larger (graver, more serious), and perhaps potentially dangerous or disastrous (a vicious circle, a “spiral of decline”), though it might be beneficial instead (a virtuous circle).

The common analogy is with the rolling of a small ball of snow down a snow-covered hillside, as it rolls the ball will pick up more snow, gaining more mass and surface area, and picking up even more snow and momentum as it rolls along. This is a very common cliché in cartoons and modern theatrics

What this equates to for the blogger (not dangerous or disastrous I hope) is that as time progresses…you successes build upon each other creating exponential growth. Think of it this way…your first 1,000 unique visitors a day are going to be the hardest thousand to get as you fight tooth and nail laboring hours for just a 10% increase in traffic (a small snowball just starting to roll). The second 1,000 will be easier and the 1,000 after that even easier and so on (snowball getting larger and larger picking up more surface area). Each percentage increase as your blog grows means larger followings! Keeping all things equal…marketing, quality content, etc….it is easier to build upon your successes as time goes on.

Want to grow your snowball even faster?

By keeping track of the where’s and how’s…you can start to capitalize on what you are doing well and what your readers are absorbing like heat in a desert. By continuing to do what receives the best feedback, you are insuring that you are listening to your audience and potential customer base.

  • Do you have one “how to” article that the traffic just exploded on?
  • Is there one article that performs incredibly well on search engines?
  • Is there something that your readers consistently comment on?

Examine each of these and find out exactly why these articles are performing so well. Once you find out the why…rinse and repeat. Obviously you have stumbled upon something and the more you repeat successful actions…the easier it will be to grow your readership and hopefully be more successful.