I first met Mike Crimmins at Daily Shot of Coffee when he purchased Ramped Reviews. Back then, Mike was just getting started with process of review blogging and was looking for a way to connect with his readers and blog about his massive love of all things coffee (as you can imagine…I can relate).
On DailyShotofCoffee.com, Mike shares his coffee experiences, opinions and reviews with his readers and he has a great growing community around that premise. As he says on his about page, “I’m not a coffee expert (yet), I just love coffee.” and that rings true throughout his blog.
What You Can Learn From Mike
Mike Crimmins has done a fantastic job at taking action steps with his blog. Having been blogging for sometime before he purchased Ramped Reviews, he was able to capitalize on what he had already learned through first hand knowledge and apply the steps laid out in Ramped Reviews to take his blog to the next level by getting in all of that coffee and equipment for review content on his blog.
I’ve read Ramped Reviews from cover to cover several times now, it has really been the hands on guide for helping me get products to review for Daily Shot Of Coffee. The chapter on how to write the product request letter was especially helpful and one of the key reasons that I’ve received thousands of dollars worth of equipment product to review including high end coffee makers, espresso makers and various other pieces of coffee equipment. Thanks at least in part to Ramped Reviews, I’m running out of room in my kitchen.
Ramped Blogging helped me fine tune my blog. I’ll admit that I thought I was a little too experienced for it at first, but inside of it I was able to find many things that helped me fine tune my website on a lot of different levels. The chapter on pages, I used as a guideline to add missing pages to my blog to make it more useful to my readers. The section on generating income helped me tweak some things to improve my income, while also giving me ideas on other ways to monetize. Another good read that I need to go back and look at for a second time.
Mike is doing an incredible job at capturing leads for his newsletter by providing a free eBook that gives you the recipes you need to create your own Starbucks drinks at home. With a great tagline, “Learn How To Make The $5 Coffee Shop Drinks For Less Than $2 A Cup”, Mike is growing his blog by providing a valuable resource to his readers. This newsletter will be a vital part of the blog’s future growth.
Over time, Mike is going to want to clean up the design a little bit and get more of a defined logo to centralize his brand, but the community his is building and the success he has seen so far overshadows that at this time. As the budget allows, those will be investments he is going to want to make in the future.
How Is Daily Shot Of Coffee Doing?
Well…I could throw up his stats and show you guys how great he is doing with unique visitors, pageviews, etc…but there is something else that happened recently to Mike’s blog that is much more important. It also shows the true power of blogging and reviewing products on your blog.
Mike hit one of the holy grails of blogging exposure…main stream media. Thanks to Mike’s hard work on providing quality content and reviews for his coffee loving readers, Mike’s Daily Shot of Coffee blog was linked up in a magazine…Woman’s World.
It doubled my traffic on Monday and brought me a lot more fans on Facebook and email subscribers.
You can find out more about that magazine article by clicking here.
Mike has done what a lot of bloggers don’t, he has applied the knowledge he has learned from experience and eBooks by taking action. You can get all of the advice in the world, but until you take that first action step…you are not going to get anywhere.
Now…thanks to his action…he has more product than he can physically review (didn’t pay for it either by the way) and he has a growing community built around his honesty and love of all things coffee.