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Wanted: Experts – No Experience Required

Wanted: Internet Expert | Robb Sutton

I have been thinking about something a lot lately that is nothing new…it just seems to get worse and worse with time.

As the internet becomes more social and less of a resource, we are seeing the emergence of more “internet experts”. Whether it be bloggers writing about subjects they have no experience in or friends on your friendly Facebook wall turning into a heated political debate, the social internet has now given people the ability to say things online that they would never say in person…at least not with the grander and force they do digitally.

We are now in an age where everyone sees themselves as an expert in a specific field because of their ability to research their passion through their favorite sources. This creates a certain amount of hostility online as these “experts” butt heads over what they feel is right. But…just like the experts that think they are right…the sources they quote can be just as biased and misled.

Another example…

As many of you know, we had our first kid last month. I am sure we are going through the same thing most new parents do…the ultimate search for the perfect way to raise your kid. In the pursuit of perfect information, we scour the web and books looking for the “expert” to tell us how things are done and what we need to do next. However, what we find is that no one is on the same page on anything! They can sooth themselves at a month…no wait…not until a year…6 months…3 months…can’t all of you guys just get on the same page?!

This has brought me to the underlying conclusion that you can find whatever you want to read at the time.

  • Are you having a hard time getting your kid to sleep? Then the book that said one month must be wrong and the 6 month one must be right…because that is my experience. (ours is down for the count at one month…and we are grateful for it!!)
  • Do you feel like you lean more to the conservative side of politics? More liberal? You are going to read the sources that you connect with.
  • Have friends on Facebook that are saying what you want to hear? Think you’ll listen to them more than the ones that are saying what you don’t at the time?

Now days…everyone has a voice and the answers online can bring us to a state that we forget to think for ourselves.

Before the age of the internet, we had books and other resources, but the massive volume of information was not present. Now…before we do anything we head to the computer asking The Google what to do next. We forget to stop, think and assess the situation. We completely forgo our gut instincts to trust people we don’t know or ones with zero experience in the specified field.

The internet does a lot of amazing things for our daily lives, but our trust in self proclaimed experts that arose from the ease of publication of information has brought many people to a state that they no longer adapt and think for themselves. They don’t question what they read or try to adapt and change information to fit their lives. Objectivity is going away as blind faith in information is taking over.

It as almost as if the internet put up a wanted ad for experts in fields that have zero ability to talk about things rationally.

While this article might seem like a rant (and it is in someways), it is more about challenging you to question and actually think about what you read online (including things I write and say). There is no right answer for everyone. Everything in life needs to be thought out and interpreted as your life is not the exact same as your neighbors.

That said…we have to be willing to make mistakes and learn from those mistakes. I do believe a lot of the trust we give to people that are providing the answers we want to hear stems from not wanting to mess up. We then have the ability to say someone else was wrong if it doesn’t go right, or we can then take credit if it works and push that same ideal on others. Some of the greatest rewards in life come out of what we learn from the mistakes we make. We can not let that fear run how we make decisions.

The internet is a great source of information…when used correctly. It is up to you how you process the information on the screen whether it is from a friend or an article on a website written by someone you don’t even know. How are you going to adapt as information overload continues to expand in our lives?

What Makes A Video Go Viral on YouTube?

It is a struggle for everyone that is on the internet and has a video camera. What actually makes a video go viral? What brings your brand, blog, product in front of millions of YouTube visitors all looking to digest unique video content?

Real Life Examples of Viral Videos

As most of you know, I am obsessed with my Subaru WRX. I take pictures of it…take it apart on a weekly basis…and watch much of my income get dumped into it with upgrades. The sickness spreads beyond my car as I also pay attention to drivers out there that are behind the wheel of WRX’s and STi’s.

Ken Block is known throughout the car industry for producing viral videos that scream through YouTube like wildfire. His latest viral video shows off his new Fiesta RS WRC rally car with the “Monster Girls”. With 568,400+ views and counting…the video you see below is doing pretty well on YouTube.

(of course, when he made his Subaru STi video informercial…it is at 26,427,000 views and counting…maybe he should switch back to Subaru. See that video here.)

Ken is tapping into one of the oldest rules in viral videos…sex sells. In an attempt to one up Ken Block, fellow rally car driver and general nut case Travis Pastrana made is own version of “car and girls” video.

In this video…Pastrana says “car + girls = traffic”. And while Pastrana’s video is only at about 300 views when this article was published, I have a feeling it will eventually take off as more forums and Facebook pick it up.

What To Take From This And Viral Videos You Produce

Do you need to have dancing girls around your eBook or video review? No…absolutely not (but it might help).

Viral YouTube videos are a black art of sorts. You never really know what is going to take off and what sits in the graveyard never to be found. From my experience with YouTube as both a watcher and producer of content, there are several key things you need to keep in mind when producing your videos if you want them to go viral.

  1. They Must Be Entertaining – If you are going to put up some boring video and expect it to get a lot of views…you are going to be waiting awhile. People want to be entertained. Even with more boring subject matters and reviews, the entertainment value can still bring a lot of views to your video. I remember including me wrecking in one of my video reviews of a mountain bike and that video saw 10′s of thousands of views over the regular website views. It brought (and still brings) a lot of new visitors to my blog.
  2. Be Over The Top – This really goes with #1, but on video…everything looks flat. You really have to take facial expressions…wording…and tone to a new level for it to be caught on video. You will feel stupid during the execution, but it will come out better on video.
  3. It Has To Be Unique – Even with the videos above…there is nothing new about girls and cars…but there is a uniqueness to the editing and feel to the video that allows it to not be just another car video. Especially with the 25+ million views video from Ken Block, the uniqueness of his skill and the added effects (like drifting across light bulbs) add to the “wow factor” of the video.
  4. Keep It Short – When I used to work in video production, we were constantly looking for ways to keep people invested in the content while viewing. We found that shorter clips (around 6 minutes max) with multiple cuts through the clip (15 to 20 seconds) kept people’s attention. You do not have to have fancy editing techniques, simple cuts are fine but what you want to stay away from is your face infront of a camera for 6 minutes. People will get bored quickly and leave no matter what you are saying.
  5. Quality Wins – Take your time and do it right. Just slapping up subpar video quality with audio that people can hardly hear is not going to work. Also, use HD where ever possible.

At it’s heart…it really is a simple formula. It just takes time to execute it correctly. When you look back at the videos that you posted on YouTube, did they have these features that set you up for success? Or did you create a video that you wouldn’t even watch…

How To Get 3,242,283 People To Want To Be Your Friend On Facebook

I was looking through my timeline on Facebook yesterday when I noticed something interesting.

Within my timeline, there was a poll by a friend of a friend of a friend on Facebook that read, “I am cleaning up my Facebook friends…let me know if you would like to stay?” Seems simple enough. This girl just wanted to clean up her Facebook account like many of us do from time to time. She saw the poll feature, thought it would be an efficient way to get the job done making sure she didn’t de-friend anyone she wasn’t supposed to…and she put up the poll.

However, she forgot the most powerful aspect of the new polling feature in Facebook…people that are not friends with you see if one of their friends answered the poll.

Facebook Polls - How To Use Them

Every time one of her 247 friends answered the poll, it showed up in their timeline to all of their friends who could also answer. Her one innocent poll went viral on Facebook to get over 3,242,283 votes, 136,650 followers of the poll and over 199,200 comments. I don’t think that is what she had in mind when she asked the simple question!

The Power Of Facebook Polls

Now…while this example provides a bit of humor, it does illustrate a very important point. The Facebook polling feature can be very powerful when growing your brand for your Facebook fan page.

Inviting user opinion and interaction is an incredible tool for building a following. Luckily, with the Facebook polling feature, you can get in front of the eyes of new, potential Facebook fans by asking your current followers to check a simple box to a simple question.

Over the past couple of weeks, I have been testing out the polling feature within Facebook on the Bike198 Facebook fan page and I have noticed several things that will help you gain more followers and get more people to interact with your questions.

4 Facebook Poll Tips For Success
  1. Ask Polarizing Questions – You need to ask questions that people within your niche have a definite and passionate answer about. What are things that people argue about most in forums and to each other within your niche? Those are prime questions to ask on Facebook polls as your potential voters will be passionate about answering. If you ask bland, boring questions…expect terrible results.
  2. Invite Your Friends To Answer – Once you are finished making the poll within Facebook, you can invite your friends to answer the question. Only invite those friends that would actually care to answer (I don’t ask my friends that don’t ride bikes as an example). That will get the ball rolling and get you on their timeline for exposure to people that you might not have been in front of before. Just like with the girl’s example above…it gets the ball rolling.
  3. Respond To Comments Left On Your Poll - If you are having people comment on the poll, respond to the comments to show you are approachable and to start the dialog that turns into long time readers and followers. You want these people to like your fan page and visit your blog. Like most things in online community building, that process does not stop after you hit publish. Interact with these new people just as if they left a comment on your blog.
  4. Don’t Allow For User Generated Answers – I have seen polls go wrong when the voters are able to submit their own answers. What you end up with is a bunch of 1 vote answers that are pretty much the same and that discourages people from voting due to the massive amount of choices. Put up the available answers and lock it from there.

As long as you keep those key suggestions in mind, you can grow your fan base and bring more readers to your blog.

In my opinion, the Facebook poll feature is one of the most powerful tools available to fan page owners as we continue to try to grow that following. The viral nature built into the feature is the easiest way to get your brand in front of your fan base’s friends without being a spamming pain in the ass.

 

How To Leverage Twitter To Bring Old Posts Back To Life

Blogging and WordPress do a lot of great things together. Search engines love the code and regularly updated content, writters find it easy to publish their content and sites are relatively easy to navigate and find what you want. In the web world, that is a pretty strong formula for success.

However, there is one plaguing problem in blogging platforms and structure that frustrates the hell out of bloggers over time.

We spend all of this time putting together articles that are meant to inform, entertain and help people only to find that a year later they are buried in the archives for no one to find. With regularly updated content, our timeless content continues to be pushed down the line making it harder to find by new readers and search engines alike. The easy fix is to remember these articles and link to them within new relevant articles, but how can we start to easily leverage social media to get those same articles in front of the eyes of our followers?

I started searching around to find a tool to do this for me as I do not want to be spending hours of my day scheduling these posts (I have better things to do that generate more income). After looking at the features of several different options, I landed on one that had what I needed and started the testing process.

WordPress Plugin: Tweet Old Post

First, let me start by saying I typically do not like automated systems. They tend to be very impersonal and everyone knows when you are using one even if you think they do not. If something is going to be automated, it needs to be highly configurable and able to integrate into more personal atmospheres easily by providing value.

I uploaded Tweet Old Post to my WordPress install of Blogging Labs and started the configuration process. Luckily, this free plugin allows you to do several essential tasks that make it usable for me in this application.

Timing of Old Post Tweets

You can set the random times that tweets go out to your followers. Part of the reason that Twitter is the perfect testing ground for a system like this is because the timeline moves quick enough that you will not be annoying people and it has a viral aspect to it that you hope your articles start to get retweeted. If you do it too often, people will ignore your links and unfollow you, so setting a random time for these tweets to hit your timeline hours apart does wonders for not looking like spam.

Excluding Categories

One of the biggest things I needed in a plugin such as this one was the ability to exclude entire categories from being tweeted out. Information that was tweeted from my archives needed to be timeless to still be relevant. I did not want old articles that are no longer applicable to today’s environment to get tweeted out because that would look terrible as it has zero value to my followers.

Omit WordPress Categories

By being able to exclude categories, I can remove blocks of archives that should not be tweeted, or I do not feel provide enough value to my timeline. As you can see from my excluded lists, I tried to keep any articles from my archives to blogging tips, tutorials and advice.

Exclude Specific Posts

To fine tune the process even further, there were posts that I didn’t necessarily want retweeted within those categories as well for one reason or another.

Omit Specific WordPress Posts

Tweet Old Post allows you to also omit specific articles from being sent out to your followers automatically. Another great feature that I needed to insure the quality of the tweets would be at their highest.

After you have everything setup, an automated tweet ends up looking like this on your timeline.

Tweet from Tweet Old Post

A Couple Of Things To Keep In Mind…

Before you jump in headfirst and never look back, keep these couple of things in mind.

  • If you are going to set something like this up, you need to have some archives to pull from. As you can see, I really fine tuned my process, but if that came down to a dozen or so post by the time I was done, I would be sending out a very small number of articles over and over again. Talk about annoying for anyone that is following you.
  • You also need to gauge reactions within your Twitter following to see how people are taking the automation. In my @robbsutton account, the change was actually taken in very well and I am now getting traffic and RT’s into my older content…which was the goal. I even started asking around to followers to see what they thought and the overall reaction was positive.
  • I do not think this kind of automation would work with Facebook. The timeline does not move fast enough to keep you from clogging the system and in the end you would end up annoying friends and family at the same time. Saying that…if you have your Facebook account linked to your Twitter account so when you send out a tweet it updates your Facebook page, I would break that link before you start testing this out.

Overall, I have been happy with the result as I am always looking for ways to bring people to content that has been buried down over time. There are not very many efficient ways to get this accomplished, but Tweet Old Post seems to do a really good job by leveraging the fast moving timeline of Twitter. It’s highly configurable backend is the only reason I believe you can really make an automated system like this work.

But…just remember…you need to actually converse with your Twitter followers as well and RT other content. Your entire timeline can not be just automated tweets of your own content if you want to be successful with that online medium.

Download Tweet Old Post for free here.

How I Use Flickr To Grow Community On My Blogs

Flickr is the #1 photo sharing website on the planet and if you are in a niche that is really into taking pictures…you are missing out on a HUGE community building tool if you are not taping into this valuable resource. When done correctly, a Flickr group for your blog can do the following:

  • Create a larger community atmosphere around your blog.
  • Increase traffic and new visitors to your content.
  • Create new, engaging content for your readers automatically.

In the mountain biking world, pictures are used as a way to share our experiences on the trail with riders all over the world. With the group function on Flickr, we can tap into the community aspect of biking through images outside of your conventional online forums. Building community on your blog is not an easy thing to get started, so it is up to you to find outlets like Flickr that you can bring into your content that your readers can contribute to easily and efficiently. Luckily for bloggers, there are some tools we can use to tap into this community and grow our blogs while making our readers feel like they are actually apart of something bigger instead of a site that they just read articles on from time to time.

How I Use Flickr Groups To Grow My Blog

If you are in a community that already shares a lot of images on Facebook or Flickr, this is a pretty easy way to get people more involved with your site. If your niche market is not big into taking pictures, it can be harder to get involvement…but it is not impossible.

When your readers share their images on Flickr, they are looking to share their experiences online. The #1 problem most Flickr users face is getting image views. They do not have a blog to draw traffic to their images and…at best…they have some Facebook friends they might be interested in what they have posted. Ideally, they would like to share their images with other people in their passion…and that is where you step in as the blogger and provide that audience.

Step 1: Setup Your Flickr Group

As I mentioned before, Flickr groups are a way for Flickr users to share their images with other Flickr users. There are groups for everything from the city you live in to the camera you use. Flickr makes it incredibly easy to add your uploaded images to groups within your profile page and it is probably one of the most used features on the site.

The first step for the blogger in this process is to create a Flickr group for your niche site. In my case, I created the Bike198 Flickr group so my readers could add their images to the group. As you can see on the page, I added a little note about how these images show up on the website so you can gain more exposure to your images. While that gives new users an idea on where they will see their images displayed, it also covers your ass by being up front and honest about how you will be using their images which will be copyrighted in many cases. By submitting their images to the group, they are agreeing to let you link and preview them on your site.

Also, I like to limit the amount of images the members can submit a day to 2 or 3 to keep variety in the stream (done within your group admin). I do not want readers thinking it is a waste of time to include their pictures because of a couple of users completely flooding the pipeline.

Once you have setup your Flickr group, you will want to add your own images that relate to your niche to get it populated a little bit.

Step 2: Get The Images Live On Your Site

The next step in the process is to get your group’s images live on your site. I do this by installing the FlickrRSS plugin for WordPress. It makes displaying your images in the sidebar like you see below incredibly easy and it has some other options as well. All you have to do is enter in your Flickr group number (which the plugin helps you find) and then put the widget in your sidebar. I even edited the CSS within the plugin to make it match the site a little bit better.

Bike198 Flickr Group Displayed On Site

Step 3: Get Your Readers Using The Flickr Group

Like with most things in blogging, just setting up the tools is not enough. Now you must promote your new feature to get your readers to actually use it. Just as you would promote your Facebook fan page, email your newsletter to let them know it is live (don’t forget to include links to the Flickr group), write an article on your blog, tell the fans of your Facebook fan page, Tweet it out on Twitter, hold contests for the editors choice submitted photo, etc.

You can also invite images to your group through Flickr from users that have zero clue about your blog. This is a very powerful feature that can populate your group in the early stages and bring more visitors to your content. Again, you are providing an audience to photographers that want more targeted eyes. By providing that value, you are filling that need.

Once you have users submitting their photographs to your group, it will start to grow and the images should come in on autopilot.

Step 4: Create Content Around Images

Your readers are going to be very visual by nature. They like bold headlines, descriptive pictures and bullet points to engage with content. Your Flickr group is creating content that your readers will like to see.

If you have done this right, an interesting thing will start to happen. You will attract some incredible photography from your niche that you are going to want to feature. Every now and then (about every 2 weeks), I put together an article of some of my favorite new images submitted to the group. I resize them to fit the page (decreases page load speed and makes it so you are not sharing their high res images) and link their Flickr profile page below each image.

Flickr Photo Sharing Article

Doing this not only creates engaging content on my blog, but it also provides additional exposure for the photographers while promoting my Flickr group.

After that…rinse and repeat. The Bike198 Flickr group has become a nice asset to my blog by creating more user interaction with high quality content that is done automatically. In the blogging world…that is the trifecta.

Balloon Image by luvi

How To Leverage Social Media Into An Asset For Blogging

Last night, I gave a presentation at the Atlanta Bloggers Meetup on social media and blogging as part of Atlanta’s Social Media Week. I was one of three presenters of the night and the only one that fully relies on blogging for income. I brought along the Kodak Zi8 to record the session and the video came out ok. The small sensor camera really struggles in low light and I wasn’t wearing a mic, but the quality was good enough to publish.

One word of warning…apparently I REALLY talk with my hands. It is funny what you realize about yourself when you have to watch it on video.

How To Leverage Social Media To Grow Your Blog

In the video, I talk about basic principles in regards to social media, blogging and how you can combine the two to increase your business, traffic and bottom line and then I answer some questions from the audience on generating income and increasing traffic.

Text Summary On Social Media Presentation Video

Everyone already knows the most popular social media spaces online. We all use them on a daily basis to converse with friends, keep in touch with family or to follow our favorite celebrities. When we do this act, we are functioning within the core, fundamental purpose of social media.

Entertainment.

99% of users of social media have zero interest in blogging or starting a blog. However, they have a great amount of interest in conversing with other like minded individuals online who share their same interests. That need to communicate is what we can leverage into our blogging to pull readers back into our content.

All of these social media spaces (Twitter, Facebook, MySpace, LinkedIn, etc.) in and of themselves do not generate revenue or traffic. They are their own separate sites with defined purposes. The blogger has to tie all these separate entities into something usable and measurable by giving them a common home base. That home base for the blogger is the blog.

By going out and pulling potential customers and readers back to your content, you are bringing value back to social media by turning it into something that can be measured and converted.

With Facebook fan pages, branded Twitter accounts, LinkedIn groups and other aspects of these social media sites, we are able to create a consistent branding atmosphere, a consistent voice and a consistent purpose that all increase our traffic and revenue.

If Only It Was That Easy!!

The theory of “if you build it and they will come” applies as little to social media as it does to blogging. The trick for the blogger is to go out and converse with members of social media sites to pull them back to your content.

However…there is one major mistake I see most bloggers and businesses do when they are looking to expand into social media to increase their web presence.

They do ZERO market research.

Just because Joe down the street told you Twitter is the next big thing or you believe you have to be everywhere at once does not mean that is the right plan of attack for your blog or business.

Most bloggers and business owners like to do what I call the shotgun affect. They spread themselves out really thin across all aspects of social media just hoping something sticks. The result…nothing does and they become another person that says Twitter or Facebook doesn’t work. It isn’t that they don’t work, it is your approach that failed.

Your job as the blogger or business owner is to go where your core audience interacts and bring your content and brand to them. It is not your job to convince them that Twitter is better than Facebook.

For Bike198, I find that Facebook is a much higher converter as cyclists could really care less about Twitter. My Facebook likes and shares are very high on that site and it serves a great purpose in my blogging. However, in the blogging niche, Twitter took off like wildfire and bloggers across the world are using it as an easy way to spread content and connect with other bloggers. It all depends on your target audience and how they are already communicating. Once you figure that out…you go there and set up shop. If you do that, your chance of success is much higher than if you just recklessly hope something sticks.

That is the key to making social media successful for increasing your profits and expanding your brand’s reach on the web.

Filmed with the Kodiak Zi8 and edited with iMovie and Keynote

"Content Is King" Are you really buying that load of shit?!

If you are constantly buying into the concept of “content is king” that gets pushed on bloggers around the world, you are buying a used car with sand dust in the gas tank. This same tired out line has been played out beyond belief in the blogging world.

Content is not king…content is the product.

When you are looking to create your successful blog online, consistent and quality content is the given product that is required in blogging, but…just like with every industry…there is a massive amount of sub-par crap that can greatly outperform your “pilar articles” and “high quality list posts” because the bloggers behind that content have already realized the huge secret to successful blogging that really isn’t a secret.

Successful promotion is king…content comes in a far off second.

It’s true…go ahead and marinate on that one for a bit. Have you ever read a highly successful website and thought there is a lot better content out there? Better yet…have you seen sub-par, worthless products get huge launches and massive sales? You even see it in the retail world! The #1 main reason a blog, company or product makes it in the marketplace is because of calculated and successful promotion…not because it is providing over the top quality.

So Why Promotion Over Quality?

Now…there are cases where enormous quality creates enough press to warrant high dollars and fame, but those cases are extremely rare. The high quality cases for blogs and products that you have seen or read are actually the by-product of having the double whammy…quality content and successful promotion.

Quality “content is king” content is absolutely nothing without new eyes digesting it and then spreading it out to others. Without this promotion, your articles and products do not get past the development stage. They are just words on a page or items on a shelf that no one knows about…or even cares to.

Next time you hear someone say “content is king”, you need to think of it as a used car salesman selling you a big steaming load of crap. Content is not king…the promotion of that content is far superior if you are looking to create a successful blog.

How Do I Get My Content In Front Of A Massive Amount Of Eyes?

Now…there are also bloggers out there that are going to tell you the “top 5 ways to get more traffic” or how you need to find traffic on your blog. First, anyone that tells me there is only 1 (or 5 ways to do things) are typically people that I discount their opinion greatly. One of the things that you need to realize in blogging is that all niches are different. There is never one top way of doing things as your readers are going to interact and spread content online differently dependent upon subject matter so taking advice like that can be dangerous and detrimental to your growth.

Proper testing of different promotion methods are the only way to find out what works in your niche.

That said…there is one theory that will greatly reduce your learning curve when looking for promotion techniques that will work well for your blog. It is one simple task that every blogger should be doing…

Find your target audience (and be specific) and then research how that specific target audience communicates and spreads content online.

Not every niche is going to know what RSS is…or use Stumbleupon…or even know how to use Twitter. It is up to you to find out how they communicate and how they like to digest content and then provide those methods. On top of that…you need to find methods that force call to actions (newsletter sign-ups, content spreading, etc.) like contests, giveaways and other viral content monsters.

There is no “one size fits all solution” for all bloggers and “content is not king”. It is up to you…as the blogger…to promote your products and content in a method that your audience will absorb to truly be successful. Hey…no one who was ever successful online used a cookie cutter tagline. They worked hard for it. That means you have to as well. Ramp it up!

Hot Chicks Are Always Going To Have More Twitter Followers Than You

It’s true…hot chicks are always going to have more Twitter followers than you, but…it doesn’t matter because 1/2 of them aren’t even real and the other 1/2 just have a bunch of worthless followers.

You see it all the time. Some hot chick avatar has 75,000+ followers but they are following 82,000+ and you say to yourself, “man…I wish I had that many followers. I am going to do whatever I can to get them.” I am here to tell you that you should much rather have your 1,000 or even 100 followers rather than their 75,000+ that they spam on a regular basis.

In today’s social media environment, there seems to be an obsession to race to the highest number. Whether it be Twitter followers, RSS feed subscribers or pageviews, aspiring bloggers and social media gurus are all watching stats closely to see where they stand. If you have some successful history in blogging/social media, you already know there is a numbers game and the more you have…the more you typically make. But…the really experienced know that the numbers game is about QUALITY more than it is about quantity.

In the pursuit of stat racing, many aspiring entrepreneurs take the road too much traveled of lowering themselves to sleazy tactics in the attempt to attract more followers or subscribers. They throw up controversial blog posts in the interest of viral spreading instead of quality content. They put up pictures of barely dressed women in their avatars and posts. They even go as far to try to call out other successful entrepreneurs to try to attract attention. If they are trying to use sleazy tactics like putting a hot chick as their avatar, they do not know the first thing about making money online and their business is failing before they even get started.

It’s Not A Race and Quality Matters More Than Quantity

I don’t know about you, but when I build up my online businesses, I do not want a bunch of dirty old men on my lists. I want targeted leads that actually want to digest what I have to say. While there is something to the whole “social proof” theory (more people sign up when they see a big stat…wish it wasn’t true but it is), I would much rather have 1,000 highly targeted followers/leads than 100,000 that are just random.

When you are seeking out new subscribers, followers or new visitors to your blogs and social media outlets, the #1 goal should be finding quality, targeted eyes not just a mass quantity.

How To Find Quality, Targeted Leads and Subscribers

So…we know you need to have better followers and subscribers than the internet marketing hot chick, so where do we find these targeted leads? The #1 way I have found to grow my online real estates is simple.

Find where your potential new visitors are hanging out and bring them back to your blogs, Twitter account, Facebook fan pages, etc.

New followers and subscribers are not going to magically find you online. The “build it and they will come” theory to online growth never held true so it is not going to work for you. If you really want to grow your blog and business online, you are going to have to actively search out new visitors and find a way to get them on your pages. Here are a couple of examples to get you started.

  • Actively Guest Post On Popular Blogs In Your Niche – One of the most popular ways to attract new readers is to guest post on other blogs. This theory works incredibly well in niches that have active bloggers. If you are in a niche that does not have a strong blogging community, you are going to have to look to other outlets to pull new readers in.
  • Build Up Online Forum Profiles – Online forums are still the #1 place for dedicated online obsessed to exert their passions and share them with others. For every niche that you would want to blog about, there are a ton of active forums that you can participate in. However, forum communities are extremely sensitive to spam, so becoming a valuable member of the community is essential before you start pushing your content.
  • SEO Targeted Content - In my biking niche, I rely on Google and other search engines to deliver a large portion of my new leads. By doing keyword research with Google Adwords and writing SEO optimized articles using Scribe, I can bring in a massive amount of targeted, new visitors a day. While building up a blog with strong SEO presence can take time, it is still the #1 way to pull in new visitors. For beginning blogs, focusing on long tail keyword strings can bring you in some early success when you can’t compete with the older, larger sites on high competition keywords in the beginning.
  • Use Your Search Functions - Within Twitter, Facebook and other social media outlets, there is always a search function that allows you to find targeted leads. While this may not be the most efficient way to get a large number at once, they are highly targeted. By finding out which hash tags your audience is using in Twitter and which Fan Pages they are following on Facebook, you can open your blog and social media accounts to an entirely new audience.
  • Interact and Communicate – Blogging and social media is still a people business. Interact and talk with as many people in your niche as you can. Those friendships that you grow over time will help you grow your business exponentially.

It isn’t rocket science. The more you try to cheat the system and employ tactics that you think are going to get you drastic results with 1/2 the work, them more you are setting yourself up for failure. Just remember, the fake hot chick on Twitter is going to act like they are making butt loads online…but in reality…their un-targeted leads are not making them a thing. Focus on quality and the results will be bigger than you would have ever imagined.

Model photo by Mike__G

Review: MarketMeTweet – Twitter and Facebook Client with Branding

Once Twitter exploded on the scene, coders and programers all over the world started coming up with Twitter clients to satisfy the needs of the Twitter obsessed. With many paid and free options, you are now able to find a Twitter client that manages your social media needs down to a T. One of the newer clients to hit the market is MarketMeTweet.

While MarketMeTweet does do most of the same things that the other paid and free clients accomplish, it does come with a few exclusive features that could meet your Twitter and social media posting needs. Let’s dive in and take a look…

Features: MarketMeTweet – Facebook and Twitter Client

Every Twitter and Facebook client has its own set of features, so let’s take a look at MarketMeTweet’s. While this is not a comprehensive list of features, these are the highlights before we move forward.

  • Unlimited Accounts
  • Brand Management (Tweets show up as Tweeted from “whatever you pick, linked to your site)
  • Schedule Tweets
  • Schedule Tweets from Blackberry, iPhone or Android (through Google calendar)
  • Facebook Integration (unlimited fan pages)
  • Location Targeting
  • Reply Campaigns (completely user controlled automation)
  • Auto RSS Tweets (import your RSS feed into Tweets)
  • Smart Following and Unfollowing
  • OAuth Secure
  • Multiple Pricing Options

Review: MarketMeTweet – Social Networking For Real Business

MarketMeTweet is very unique when it comes to Twitter and Facebook. While it does what you would expect out of any desktop client (posting Tweets/Facebook updates, multiple timelines, scheduling Tweets), there are several features of MarketMeTweet that really set it apart from the other free and paid clients on the web, so let’s take a look at those individually.

Personal Branding On Twitter

MarketMeTweet has a really cool feature built into the application that allows you to create your own Twitter application. Now what does this do for you…the blogger or business owner? It allows you to create an application within Twitter that changes your byline to include “via Robb Sutton” or anything you choose below your tweets. That “Robb Sutton” is also linked to RobbSutton.com so anytime it shows up in the timeline of one of my thousands of Twitter followers, it is clickable right back to my homepage as you can see below.

MarketMeTweet Branding

What does it do for your business or blog? Well…for those Twitter followers that use the web client for Twitter, you are no longer promoting your Twitter client. You are now promoting your own personal brand which carries a lot of weight online. When MarketMeTweet first hit the market, this was the #1 feature I was most interested in as I like to keep branding as secure and consistent as possible, and it works flawlessly.

Auto Replys and Automatic Following and Unfollowing

One of the other really cool features within MarketMeTweet is the ability to auto reply to your followers based on keyword selection. Now…before you start thinking, “wow…that is spammy” let me explain just a little bit. Yes, if you are planning on setting up just a couple of lines of reply and hitting up as many keywords as you can and then leave it alone without paying any attention to it later, you are going to be a spammer. On my end, I do not have time to go through my Twitter timeline for hours on end a day, so this allows me to start conversations with other Twitter users based on information I want to talk about. It is not a set it and forget it system…you still have to interact after the fact if you really want to see results.

As you can see by the screenshot, you can also create “negative keywords” to better filter your results.

Reply and Auto Follow with MarketMeTweet

These days, I do not use too many (ok…none) auto follow services. Don’t get me wrong…I have used them in the past and they have helped me find new Twitter users that are looking for the information I provide. I just don’t have the time to manage applications like that for the return it brings me at this point in time.

With MarketMeTweet you can use that same keyword strings that you created to handle your auto replies to auto follow to auto follow Twitter users that are talking about subjects you want to connect with. Unlike other auto follow scripts, the MarketMeTweet version is pretty light so it stays underneath the radar while you grow your Twitter following. It also does it via the keywords I have already set up and in the background so I am able to just hit a switch without too much time management on the backend.

Final Thoughts: MarketMeTweet Twitter and Facebook Client

Overall, the MarketMeTweet desktop client for Twitter and Facebook is a strong application. With a user friendly, easy on the eyes interface and Adobe Air integration (makes for easy update and launching), MarketMeTweet answers all of the Twitter and Facebook needs you should have for your blog or business. With unique features that are very focused and provide real results, MarketMeTweet justifies it’s paid status as a Twitter and Facebook desktop client.

MarketMeTweet - Twitter and Facebook Desktop Client

Is it perfect? Not completely. MarketMeTweet does its unique features incredibly well, but there are a couple of little usability options I would like to see included into newer versions. I would also to be able to setup panes on an account basis so I can see multiple accounts at once on one screen. Right now…you have to switch accounts through a drop down menu to see the different timelines, replies and search queries.

If MarketMeTweet really want to rock it out, an iPhone app would completely make my day as most of my Tweeting is done on the road and the branding element would be great on my iPhone (you can schedule Tweets on the road through the Google Calendar integration).

Positives: MarketMeTweet Client
  • Branding – HUGE! The ability to brand your Tweets is unique and strengthens your brand.
  • Auto Reply and Auto Follow – Done easily and in the background to grow your blog or business
  • User friendly interface that is easy to setup and use
  • Free updates
  • RSS feed and scheduling tweets integration
  • Post To All Feature covers Facebook, Twitter and Pingfm
Negatives: MarketMeTweet Client
  • A couple little usability additions need to be added in future updates (outlined above)
  • Not really an application for the casual Twitter user
  • Limited mobile phone support

With pricing plans starting at 15 bucks with strong support and a 30 day money back guarantee, MarketMeTweet is the answer for blog and business owners looking to expand their business and stay on top of the trending topics on Twitter. If you are looking for a Twitter and Facebook client that will meet the needs of your business or blog, MarketMeTweet is your answer.

If you want to see more:Click here to check out MarketMeTweet.

As an FYI, I actually bought a copy of MarketMeTweet, this was not a freebie for review.

33 Social Media Icons Sets That You Can Actually Use In Your Blog Designs

If you are anything like me, when you go to insert social media icons in to your blog, you start to scour the net for the perfect set that matches your style and your design. Ever since Smashing Magazine started doing “## Top Whatever’s” list posts, everyone and their mom has come out with their own version clouding up Google with the same list after list.

Don’t get me wrong…there are a lot of really cool looking icons in those lists, but can you honestly see me using leaf icons on any of my blogs?! What about those crazy, complicated icons that you can’t even tell what they are trying to promote? I didn’t think so…

So, every time I need to find some clean, professional looking icons to integrate into my blogs, I end up having to look through every pointless list after list for that one set that is going to work. After having to do that too many times, I have decided to put together this list of social media icon sets that you can actually use in your designs as a resource for myself and you guys. No leafs, Popsicle’s or random weirdness here…just clean icons you can actually use on your blog.

33 Social Media Icon Sets You Can Actually Use

So here it is…the list. Click on any of the images below to download the set to use in your blog design.

IMPORTANT DESIGN NOTE: One thing to keep in mind. You are not picking the icon set that you necessarily like the best. It is about finding social media icons that integrate into your design to make it look seamless. You do not want your icons to look like a “cut and paste” after thought just because you think they look cool. Careful planning goes a long way…

1. Social Bookmark Icon Set from Vikiworks

Social Bookmark Icon Set

2. Socialize from Dry Icons

Socialize Icon Set by Dry Icons

3. Circular Social Media Icons from Blog Perfume

Circular Social Media Icons

4. Aquatiqus.Social by jwloh

Aquaticus Social by jwloh

5. Handycons by Janko at Warp Speed

Handycons by Janko at Warp Speed

6. Chrome by Chris Wallace

Chrome Social Media Icons by Chris Wallace

7. Social Media Icons by ~plechi

Social Media Icons by plechi

8. Social Media Icon Set by webtoolkit4.me

Social Media Icon Set by webtoolkit4.me

9. Glossy Icon Set by webtoolkit4.me

Glossy Icon Set by webtoolkit4.me

10. Social Media Icons by Sebastiano at WeGraphics

Social Media Icon Set by Sebastiano at WeGraphics

11. Splatter Social Icons by My Ink Blog

Splatter Social Icons by My Ink Blog

12. Social Icons by Elegant Themes

Social Icons by Elegant Themes

13. Sleek Social Icons by Andrew at Design Instruct

Sleek Social Icons by Andrew at Design Instruct

14. Vector Social Media Icons by Icon Shots

Vector Social Media Icons by Icon Shots

15. Vintage Social Media Icons from Web Expedition 18

Vintage Social Media Icons from Web Expedition 18

16. Social Media Icons by FreeSocialMediaIcons.com

Social Media Icons by FreeSocialMediaIcons.com

17. Vector Social Media Icons by Icon Dock

Vector Social Media Icons by Icon Dock

18. Social Media Icons by Pink Moustache

Social Media Icons by Pink Moustache

17. Gray and White Social Media Icons by Web Treats

Gray and White Social Media Icons by Web Treats

18. Extreme Grunge Social Media Icons by colaja

Extreme Grunge Social Icons by colaja

19. Polaroid Icon Set by webtoolkit4.me

Polaroid Icon Set by webtoolkit4.me

20. Rivet Social Icon Set by John Campbell at DesignBump

Rivet Social Icons by John Campbell at DesignBump

21. Social Duo 2 Icon Set by IconBlock

Social Duo 2 Icon Set by IconBlock

22. Web Social Icons by NarjisNaqvi

Web Social Icons by NarjisNaqvi

23. Picasso Social Media Icon Set by Six Revisions

Picasso Social Midea Icon Set by Six Revisions

24. Social Media Icon Set by Paper Leaf

Social Media Icon Set by Paper Leaf

25. Social Media Icon Set at WeFunction

WeFunction Icon Set

26. Social Networking Icons by Cheth Studios

Social Networking Icons by Cheth Studios

27. Social Icon Tabs by Cheth Studios

Social Icon Tabs by Cheth Studios

28. Life In Pixels Icon Set by Six Revisions

Life In Pixels Icon Set by Six Revisions

29. Social Media Icon Set by Media Loot

Social Media Icon Set by Media Loot

30. Social Media Icon Set by sawb

Social Media Icon Set by sawb

31. Mac Style Icons by designbold

Mac Style Icons by Design Bold

32. Black and White Icons by webtoolkit4.me

Black and White Icons by webtoolkit4.me

33. Social Clean by Icon Shock

Social Clean by Icon Shock

There you have it. The 33 social media icon sets that you can actually use in your blog design. These clean, unique sets can integrate into your design to create higher conversions and a more custom appeal. Be sure to pick a set that fits with your color scheme and feel as you look to increase your social media presence.