How I Increased My Newsletter Signups By 150% In 3 Minutes

by Robb Sutton

In the blog world, your #1 resource for traffic and making money online is your list. While some are hesitant to start an email newsletter, the fact remains that if you want to be successful online, it is a necessity…not an option. Since the number of targeted subscribers to your list directly correlates to your success online, bloggers like myself are always testing new ways to get people to signup. Up to this point, a Lightbox Hover has been the highest converting method to convert casual readers into newsletter subscribers and long time readers and…as you have probably noticed…the lightbox hover on RobbSutton.com has drastically changed.

How I Increased My Newsletter Signups by 150% and Higher

It shouldn’t be surprising that people really protect their email address online. With as much spam that hits our inboxes on a regular basis, online security has become a growing problem over the years. As an online entrepreneur/blogger, it is your job to show professionalism and poise when asking for email addresses. So…your first impression is everything in converting that causal first time reader into a subscriber and first impressions all come down to design.

Unfortunately for most bloggers, design is one area that is often too expensive or overlooked in the pursuit of online superstardom and even though Aweber has made drastic strides in making lightbox hovers, you still do not have a high converting, easy to setup design process that will drastically help you grow your blog…

Until now…

A friend of mine in the blogging world, Michael Dunlop, hit me up to start testing a new plugin that is now available to the public. PopupDomination is an extremely easy to configure plugin that takes your newsletter subscription service (I use Aweber) and inserts that into a fantastic Lightbox hover that goes live on your blog. While I was going to throw up some screenshots of how I configured this plugin in 3 minutes and had it live on the sites, I thought it would be better to just show you with this short video.

Product Links: PopupDomination | Aweber

As you can see by the video…I custom taylored the Lightbox to match the site, and the conversions went through the roof.

Does that mean I recommend PopupDomination? Absolutely and I think you are going to see a lot of bloggers do the same.

The $37 dollars this plugin costs has already paid for itself and more on my blogs in only 3 days of operation.

The only thing I wish it had (which is already in development) is split testing and when that feature goes live…it is going to add an extremely strong foundation to an already fantastic plugin.

Buy You Own Copy Of PopupDomination by Clicking Here

Still not sure you need an email list? Check out this article series to see why you need to get started today: The 1 Thing Your Blog Can’t Live Without

Buy PopupDomination

17 comments

Related Posts

17 comments

Brandon July 19, 2010 - 9:18 am

Hey Robb, Thanks for the suggestion man. This looks like a rockin plug-in and Michael Dunlop is a cool guy!

This is very fitting for me because I am working on my opt-in box, free e-book to subscribe offer, etc… So this will be a perfect time to integrate this too.

Will definitely try this out.

Thanks,

Brandon

Reply
Robb Sutton July 19, 2010 - 9:20 am

Perfect timing! I am seriously using this plugin for all of my blogs now. The results have been amazing so far.

Reply
John July 19, 2010 - 10:16 am

I’ll check it out Robb. Has a great look to it.

Can you set the timing on when it comes up and to random users say every 2nd or 3rd visit?

Thanks,

John

Reply
Robb Sutton July 19, 2010 - 10:20 am

You can.

You completely control the delay until the lightbox hover shows and how frequently it shows by day. (ie. 7 days, 30 days, 365 days, etc.)

Reply
John July 19, 2010 - 10:22 am

Thanks. I’m going to try it out today.

Reply
Jimi Jones July 19, 2010 - 11:32 am

Extremely cool plugin, Robb.
I agree, having a highly professional look with everything associated with your site just makes a great impression. This really has a totally custom look to it. I’ve been undergoing a makeover on my site recently and this fits right in. Thanks for the post. 🙂

Reply
Jason July 19, 2010 - 3:00 pm

My question is what is the next best way to get subscribers without using a pop-up. I’m not sure I could use something on my site that I loathe to see on others. This includes your sites, sometimes I’m like “Damn what is happening now?” as I go to read something.

Maybe I would have a different outlook if I actually wanted to subscribe to something on a particular site?

Reply
Robb Sutton July 19, 2010 - 3:02 pm

Jason…I wish there was a better way but there really isn’t. I have tested EVERYTHING else and the lightbox is the highest converter by a mile every time. Like you…I don’t like to see a lot of hovers on sites, so I only display mine once.

Reply
Jason July 19, 2010 - 4:27 pm

After reading through your newsletter series I have another question. Where does this leave the people who have subscribed to posts by RSS? Would you send them an email asking them to subscribe to your newsletter? I know these are two different things but believe my readers may get confused.

Reply
Robb Sutton July 19, 2010 - 8:08 pm

The newsletter has unique content that is not live on this blog. Newsletter subscriptions (while they may get an occasion email with blog updates), are separate from onsite blog content.

The trick is to clearly define what each is and the benefits of each to your readers to try to not have any confusion.

Reply
Frugal, Freebies and Deals July 21, 2010 - 3:41 pm

Jason- I have had good success in the past by moving my subscribe box into the middle of my blog (directly above my 1st post)

Reply
Alex July 23, 2010 - 7:09 pm

Robb,

I am really not a big fan of the pop up light box but I have to admit taht I am starting to be turned.
I just came from Michael’s site was reading about the plugin and then came over to see what you had to say about it. The two of you clearly know what you are talking about so I think it is time I stopped pretending I knew what I was talking about and followed the pros!

Thanks for an indepth review, I will be starting my email list next week so figured I may as well install it from the offset so that my readers know what to expect.

What has the feedback been regarding this mate?
Thanks – Alex

Reply
Robb Sutton July 23, 2010 - 10:18 pm

Feedback has been great. The 1 or 2 people that have ever said anything do not amount to the thousands that are glad they signed up through the hover. I only show it once, so it isn’t like they are getting bombarded with the hover on every visit.

That said, I have always designed my own hovers and imported them into Aweber, so generally they looked better than everyone else’s off the bat. But…this plugin is converting MUCH better. My opt-ins have doubled.

Reply
Mike September 5, 2010 - 6:04 am

Great review. It’s a powerful plugin. I do have two questions.

I’m building a site that will have several product pages and I’ll be doing direct linking to those pages (link building, PPC, etc.) as well as the homepage. I’d like to offer separate ebooks/downloads for some of the product pages. So here are my questions: Can Popup Dominator render popups on more than one page? And, can you have different versions of each popup?

Reply
Tweets that mention How I Increased My Newsletter Signups By 150% In 3 Minutes | Blogging Labs -- Topsy.com January 24, 2011 - 5:54 pm

[…] This post was mentioned on Twitter by Robb Sutton, Brad. Brad said: RT @robbsutton: My #1 converter for newsletter sign-ups. http://ow.ly/3JdmI […]

Reply
Web Hosting Chennai August 20, 2011 - 1:20 pm

These information helps me consider some useful things, keep up the good work.

Reply
web design london August 26, 2011 - 5:33 pm

I agree, having a highly professional look with everything associated with your site just makes a great impression. This really has a totally custom look to it. 

Reply

Leave a Comment