Standout Comments – Making Opt In's Easy

by Robb Sutton

One of the biggest problems most bloggers face is increasing opt-ins. You want more people to sign up for your newsletter, your rss feed, follow you on Twitter or submit your articles to social media outlets. It is what ultimately grows our blogs past our friends and family and into that “successful zone” where you are actually generating something out of your little corner of the web.

I got an email from a friend of mine in the blogosphere last week letting me know about his new plugin called Standout Comments. He happens to know a little bit about opt-ins and how to be successful online, so I thought to myself…”ok John Chow…let’s see what this things got!”. I downloaded it and installed it on my blogs…so let’s take a look what this thing actually does.

Standout Comments: The Lowdown

From what I can tell through using Standout Comments (you can see it on this site) is the entire premise is making it easier for your readers to opt in to your rss, newsletter, Twitter and social media avenues. Now…we all know this already, but it is essential to make things as easy as possible for your readers because if it is even just a little bit difficult…they aren’t going to do it…no matter how much they like you and your blog.

Once installed and configured through the clean, easy to use admin panel, your readers are presented with a few more new options when they are leaving a comment on your blog. With an easy check of a box, they can do four things:

  1. Signup for your rss feed via email.
  2. Signup for your email newsletter.
  3. Follow you on Twitter.
  4. Subscribe to comments left on that article.

The plugin uses the the name and email address provided in the comment form fields to give your readers the option to sign up for your opt-ins with the ease of a single click. I don’t know about you…but it doesn’t get any easier that that!

You can also choose which social media submit icons display much like the Sharable plugin by checking boxes in the admin panel.

I have been using this plugin for about a week and I have been very happy with the result. It is easy enough to use that any blogger can get it setup correctly and running without issue. It also does what we all ultimately want…it makes it incredibly easy for the commenters on your site to become a part of your community. With all of the rest of the noise on the web (that increases daily), it provides you with the means to stay in touch and bring more readers back to your content…further growing your blog.

Check out Standout Comments for yourself by clicking here.

Edited to add: Did I mention that you can win a free iPad if you install Standout Comments in the month of May?! Well…now you know.

7 comments

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7 comments

Jean Sarauer May 3, 2010 - 10:39 am

Impressive! Does it play well with Disqus? I can see how this would boost subscribers because it takes all the work right out of it for them.

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Jewelry Secrets May 3, 2010 - 11:47 am

How interesting. LOL Now I have to uncheck 2 buttons when I come here! 🙂 This is actually a great plugin. It should really help boost your readers. I kind of like it. Let us know your increase rate. I think that would be a cool study.

I don’t like to subscribe because I bookmark sites and come back when I have free time. I can’t stand getting emails. Especially when I get an email telling me that there is a new post… and I’ve already been there earlier in the day to leave a comment. ha! They seem a little slow to get the word out.

P.S. So if I leave those buttons checked and sign up, what happens the next time I leave a comment? Do I get 2 Free eBooks? 😉

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Alex Shalman May 3, 2010 - 1:41 pm

It plays well with Disqus in terms of you can turn Disqus off without losing any of your blog comments, and activate Standout Comments. 🙂

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Alex Shalman May 3, 2010 - 1:57 pm

Hey Jean. Standout Comments plays very nicely with Disqus, is by place nice you mean that you can turn off Disqus without losing any of your comments, and then acivate Standout Comments 😉

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Ryan May 5, 2010 - 8:19 pm

The Standout Comments web site doesn’t even have a live demo of the actual plugin at work. Kind of a huge oversight! A live demo is necessary if you want someone to download a plugin, much less spend $67 on one.

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Robb Sutton May 6, 2010 - 11:58 pm

It’s live on their blog.

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Jimvesting May 17, 2010 - 7:20 pm

Thanks for the post, I’ve been going through a few different options and have heard about this one the first time. I’m glad to have found your blog, I’ll be coming back.

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