Keeping Your Uniqueness Amongst The Sea Of Bland

by Robb Sutton

Before blogging hit the mainstream and Wordpress made it easier to publish articles than making macaroni and cheese, the few bloggers that took on the expensive hosting costs and DIY approach to website building had very little competition in the blogging world. With a small amount of competition, rising above the noise was an easy process because there wasn’t much of it!

Fast forward to today’s blogging world and everyone from top level news sites to stay at home mom’s have a website or blog to express their views and try to stand out to generate some sort of income online. For those bloggers looking to step into the realm of profitable blogging, the outlook could look bleak as you pine away at ways to bring a unique voice to the world of “me too” copycats looking to make a quick buck.

So how do we do it?

How do we stay unique to who we are in our writing but find a way to rise above the rest at the same time?! Luckily…if you watch successful blogs that have grown to power over recent years…the uniqueness is what drives growth, so here are some tips to being a bright light amongst burnt out bulbs.

Tips On How To Keep Your Uniqueness And Grow Your Online Presence

So here we are…with thousands of blogs started each day looking for our corner of the web to call home. How do we keep our uniqueness while growing our online presence at the same time?

  • Passion Breeds Unique Attraction – While you can be successful in blogging without passion on your subject matter. I have found that bloggers that are passionate have a larger chance for success because more of their uniqueness shines through in their content and they possess the willingness to push forward and write even when no one is listening. Blogging is not the easiest way to build a reputation and business online. Whether you are looking to a blog to generate free leads for your business or you want to become the next “problogger” in your niche, blogging is a long road of constant dedication that is made easier through a love of what you do and your readers will be drawn to that passion in your writing.
  • Practice Makes Perfect…Or At Least Close To It – When was the last time you read your blog posts from your first month of blogging…or year for that matter?! Sometimes I take a look back and think, “wow…I really wrote that and people listened?!” Unique writing that portrays your voice to readers who do not know you personally takes time and practice. Many times, you are not even sure what your unique voice is until you experiment with different styled posts or writing methods. You aren’t going to get it perfectly right away, but your willingness to step outside of the box and try new things is what will get you to the promised land when words just seem to flow that connect with your readers.
  • Look For Like Minded Bloggers and Readers – Just being unique and having quality content is not going to make your light the brightest. Blogging, social media and other online activities are made successful through the collaboration with others. This will require you to step outside of your comfort zone and actively seek out like minded individuals in your niche to collaborate with. By visiting online forums, guest posting, commenting on other blogs, responding on Twitter and cold emailing other people in your niche, you are able to pull new readers to your content and convert those new readers into regular subscribers. If you plan on the “if you build it they will come” technique, you are going to fail.
  • Do Not Be Afraid To Put Your Real Self Out There – The web does not want the next Brian Clark, John Chow or Darren Rowse. Those guys already exist. The web wants the next you! Forget about copying other successful bloggers in your niche as potential readers will see right through you. You can not be afraid to be yourself and put yourself out there for the masses to see. Your unique angles, attitude and personality is ultimately what is going to draw people to your content.

Quite possibly the best thing about blogging in my eyes is the ability to make money from an art form where you get to express yourself and your thoughts with other people around the world. When you try to be “the next big thing” by copying the views and voice of other successful bloggers in your niche, you are setting yourself up for failure. Get yourself out there and bring your unique voice and brand to the table. Blog readers genuinely want to connect with unique bloggers. That is going to be your strength and that is going to be what ultimately grows your online empire.

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1 comment

Sean Burrows March 29, 2011 - 8:09 pm

Some excellent tips! Thanks man, it definitely can be disheartening knowing about all the competition out there, but in reality only a small percent actually put in the required time and effort to actually make it.

The best thing to do is to just not be so concerned about everyone else and the competition and put the petal to the metal on your own work.



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