Over the past week, I have covered a lot of ground on newsletters and why your blog must have one to be successful online. Even with the overwhelming evidence and personal experiences, there are still bloggers out there that are not willing to take that first step to success with a newsletter on their blogs. Why do they not want to take that leap of faith?! They are not willing to spend the small amount of money a month to make it happen.
If You Are Not Willing To Reinvest…You Will Fail
This is a simple business principle that carries outside of just newsletter subscription services and is at the core of successful business building. If you really want to make a successful run at blogging, you have to stop thinking like an employee and start thinking like a business owner.
If you are not willing to reinvest your earnings or drop some out of the personal bucket into your business, you are going to fail or not see the growth you are seeking.
Owning a successful business, online or brick and mortar, is about managing expenses against revenues and reinvesting profits. Yes…you have bills in the house that you would love to pay, you have that incredible new 3D TV starring you in the face, a new car would be fantastic, but…the harsh reality of business owning is that if those items do not increase your bottom line…they are worthless.
Blogging is not a 100% profit business. This is not an atm where you are just drawing out cash without having to put anything back in. If you are thinking you can get away with a free theme and your articles, you are going to be one of those unsuccessful bloggers that believes the rest of the successful blogging world had a secret you didn’t.
Well..they actually did have a secret. The secret is investing back into your business brings you faster growth over time. By making smart investments (a newsletter subscription service like Aweber), you are insuring long term, positive growth over time.
Make That 20 Bucks Work For You
As you look at your blogging, even if you are just making 20 dollars per month, how can you use that 20 dollars to reinvest into your blog so that next month you are making 80 dollars? Do you want to make another 20 dollars next month or do you want to put that 20 bucks to work for you and increase the number generating a higher profit? Those are the questions that business builders ask while employees are glad they are able to go out to dinner one more night this month with their earnings. See the difference?
When assets like newsletters bring in hundreds of thousands of dollars for bloggers each year, do you think they are really worried about the small expensive per month they have to pay to generate that revenue? Before you jump in with the excuse that they are making that much money to cover it and you are not…remember this…every blogger (yes…even the ones with 100’s of thousands of subscribers) started off with nothing. They started off with a “hello world” post and their mom subscribed to their rss feed with a dream of making something better for themselves.
Their willingness to take that extra step that the competition was not catapulted them into blogging super stardom. By making smart investments back into their efforts, they were able to build upon their small successes to make larger ones. Not all of the investments were smart ones (no one has a 1.00 batting average), but smart decisions over time add up.
Do you want to be successful? Start looking for smart ways to invest your earnings back into your business. I would suggest starting off with a premium theme, some kind of logo and a newsletter service like Aweber right away. Locked and loaded with those three assets, you will already be 3 steps ahead of where I started back in the day…
Newsletter Series Recap
- 1 Thing Your Blog Can’t Live Without
- How To Drastically Increase Your Newsletter Subscription Signups
- Your Biggest Weapon In Keeping New Newsletter Subscribers
- 2 Emails That Will Transform Your Email Newsletter Into Cash
- Dropping The Mental Barriers To Actually Make Money Online
Sign Up For Aweber By Clicking Here (get started for only $1!)
Totally agree, Robb.
I invested in numerous tools and training before making any income. Now I do make some income, I still re-invest in better tools and better training each month.
That way I can provide a better service to my own personal clients.
Treat your blog like any other business. Take your income and put it back into your blog.
I have made money and used it to buy a few tools that make things I do more efficient, leaves me more time for more important tasks, writing, promoting etc..
Great Post Robb
Fantastic post pointing out what seems to be overlooked so often in this industry. I guess the low start up costs that attract people in the first place also prevent them wanting to reinvest which, as you pointed out is a crucial process if you want your online venture to succeed
For some bloggers it is more like a hobby that they would like to make them money! Rather than a serious platform for their business venture.
Although, some of the money I spent before I found genuine products is too much to still be thinking about lol However, now that I have been blogging for awhile, have connected up with some great people who if they recommend products will tell me if they are necessary for my business or not.
A lot of newbies are flooded with so much information about the latest “must have” gizmo it is overwhelming. But to think you can run a business on zero cost is unrealistic.
Patricia Perth Australia