Branding is everywhere. Every single object we touch and interact with on a daily basis has a massive amount of research thrown into branding and how that branding will affect that product’s potential customer base. If you take a quick second and look around you, do you start to notice how much branding is infused into your life? Within arms reach, I have several Apple logos, a Logitech eye, a WordPress W, multiple icons from Adobe products…the list goes on and on – and I don’t even have to leave my chair! Anyone for some Vitamin water??

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