When someone says the three magic Internet traffic driving words – search engine optimization, what do you think of? Most people’s minds turn to technical research writing for product review and informational web sites. A great deal fewer, especially new blog writers, think of the power of SEO in their blog.
It is a common problem for beginning bloggers to not even consider the techniques that web designers use every day to turn their content into money. Learning how to use SEO copywriting techniques in your blog is an absolutely crucial skill into turning your hobby into a full blown career.
SEO Copywriting Techniques – Keyword Research
Before you even decide the specific topic of your blog, you might want to do some simple keyword research on a search engine. You can quickly see what some of the most popular keywords are for people using search engines. By taking some notes on the most popular searches, you can begin to develop keywords and keyword phrase for your posts. For example, if you see a great deal of searches for dog show preparation but notice that there is not a great deal of competition, you might decide to make your blog about such a topic if you have some experience in that area.
You might not decide to make every single post that you create directly in line with keyword research. In fact, sometimes it is better to consider other factors such as reader interest, target demographics and expertise areas. When you create blog posts, do not invest too much into standard SEO. Your readers are the most important profit driving force for your blog. If you cannot attract their attention and convince them to monetize your advertisements, no amount of traffic can make you money.
Make your Content Easy to Scan
When you write, you should insure that your content is very easy to scan. Remember that most people that are on the Internet are looking for something specific. Most of the time, they will find you through the search engines. At least that is the goal in this case. That means your visitor was looking for an answer, and it is likely that your blog post offers that answer. The easier your post is to scan – the easier it will be for the visitor to get what they need. If you can do that, they will be more likely to subscribe to your RSS, and wonder what else you have to offer. You can make your posts easier to scan by doing the following.
- Using sub titles with H2 tags
- Bolding important parts of the content
- Using italics when needed
- Writing short paragraphs
- Using bullet points and ordered/unordered lists
If you happen to use keyword phrases in your H2 tags and also bold and italicize your keywords 1 or 2 times, then you will also help with your search engine visibility. Also, make sure that the title of your post is using an H1 tag.
SEO Copywriting Techniques – SEO Writing in Your Posts
If you have any experience with search engine optimization, learning how to use SEO copywriting techniques in your blog may seem as simple as making sure that your keyword density is around 2% and you include the keyword phrase in it’s entirety as close to the beginning and end of the post as possible. However, SEO in blog posts can get much more in depth and effective.
Always remember that text to code ratios are an important part of SEO. If you use a publishing tool like WordPress, even using the visual portion of the text entry interface automatically enters html code on the respective portion. This will affect your ratio, even if you perform the action in the visual portion. Although bold text, hyperlinks, italics, color, etc. can certainly increase the readability of your post, make sure that you don’t overdo it. There is no hard and fast rule about watching this ratio. If you have a hard time reading the text because of your html codes, you may have to dial down your content design to make your post more SEO effective.
This post was written by Corey Cummings who owns contentcustoms.com. Content Customs specializes in content writing and SEO copywriting services, so when you get a chance…check it out.