Editors Note: This is a guest post from Lauren Bailey. I am a firm believer in diversifying the content on your blog to engage your readers on a deeper level. I think far too many times we see people that only write posts that generate revenue or none at all while focusing on only providing one type of article to their audience. Switch it up a little bit and provide some diversity! You will be surprised at the result.
As the saying goes, content is king. Successful blogging requires many things quality web design, strong marketing, clear niche but the most essential aspect is content.
If you want to be a professional blogger, you have to produce content that is well written, engaging, and unique. One of the most difficult aspects of blogging is creating content that is new and exciting enough to surprise our readers and encourage them to want more. It can be easy to lose inspiration and interest when you are writing the same way over and over again for your blog.
Work to diversify the types of articles and posts you publish on your blog. By diversifying your blog in this way, your readers will have several different ways to interact and engage with your blog. Publish articles within these four categories to help spruce up our blog and keep your readers interested.
Quality content is what brings readers to your blog in the first place (for the most part). Pillar articles are the posts that you write that make up the “meat” of your blog. Foundational posts like this allow you to thoroughly examine a topic that interests you and suits your blog area. Your readers can read these posts and come away with a solid understanding of the subject matter.
Oftentimes, these posts will be “how to” articles, tutorials, or other informational pieces. These posts help to position you as an expert within your niche area of blogging. With strong pillar articles, readers will come to your blog for the information they seek. Furthermore, quality pillar articles can generate a lot of traffic from search engine results.
Diversifying the voice used in your blog can help keep things new and fresh for your audience. Invite guest post bloggers to write for your blog. Readers will appreciate hearing varying viewpoints and opinions on the topics considered in your blog. Guest bloggers can help generate more traffic to your site by linking to their guest post for your blog on their own social media and website. This may attract readers you would not have otherwise reached. Of course, it is important to select the guest posts you publish wisely. Make sure that your guests write quality posts that fall within your blogs general niche.
Using multimedia within your blog is a great way to change things up. A blog can get weighed down by too many text heavy posts. While text posts are popular for their search engine optimization potential, an occasional multimedia post can attract new readers and bring new life to a dull blog. Try doing a video blog or a podcast every now and again. This can be a great strategy for upping the traffic to your blog. Some visitors may not want to spend the time reading a post, but if they can watch or listen, they may stick around.
This guest post is contributed by Lauren Bailey, who regularly writes for best online colleges. She welcomes your comments at her email Id: blauren99 [at] gmail.com.