That’s right…I do not like Starbucks Coffee. I am sure you have seen the recent Dunkin’ Donuts vs. Starbucks Coffee commercials making their way around cable television. The slogan they are spinning this entire campaign around is that the hard working American prefers Dunkin’ Donuts coffee over Starbucks Coffee. I would have to agree and it is an incredible ad campaign that should boost sales of Dunkin’ Donuts coffee, but I do not think Starbucks will see the dent.
So why do I not like Starbucks Coffee? Because it is terrible! Look…I am not a coffee connoisseur by any means. I do not know what makes a great bean, I do not know how to roast it to perfection…all I do know is what tastes good and what does not. Starbucks Coffee tastes burnt. Continue reading Why I do not like Starbucks Coffee
Whether you are online or brick and mortar, you always want to have your finger on the pulse of the industry. What are the fastest selling products? Where is the money being made? What are the new technologies and trends? Those firms, blogs and small companies that stay fluid and keep the lastest growing trend in their industry at the forefront, will see continued growth as they grow with the industry. Those that stay stagnant and stuck in their old ways…falter and eventually die out.
So you are writing a blog or starting a small business and you want to know what is happening in your industry. Typically the first place every entrepreneur or casual researcher looks is market trending analysis to see what is hot and new! What is the retail market buying and where are they buying it? Continue reading Market Trending and How It Affects Your Blog/Business
Several weeks ago, I was handed a project. An online retailer was selling two competing products from two different manufacturers. I was asked to help Product A gain market share because they were getting killed by Product B on this particular site. After doing simple online research (just checked out the site), I was able to conclude several key points.
- Product A had better features and was priced several dollars lower than Product B. All things created equal, Product A should be outselling Product B 7 to 1…not the other way around.
- The above the fold marketing of Product B was much better than Product A. Looked like simple web copy tweaking was going to fix this problem almost instantly.
As I dove deeper into this project, I noticed that Product B only offered one style of this particular product. That product was heavily featured in a top box and the two most popular models were shown at the top of the price list. All of this is seen above the fold on that manufacturer page on the retail site. Continue reading Help! My Competitor Is Outselling My Product 7 to 1!
With one simple gadget…Apple changed the way we listened to music and the way we market products. The iPod…within itself…is a very simple music listening devise. You load music onto a portable hard drive (now flash memory) and listen to it through an easy to use interface.
What Apple really accomplished…launching one of the most successful marketing campaigns in history, and one that the overall structure still closes millions of sales for their computer and consumer product lines.
So what started this wave of pure selling power?
Continue reading How Apple Changed The Marketing Universe