Why I do not like Starbucks Coffee

That’s right…I do not like Starbucks Coffee. I am sure you have seen the recent Dunkin’ Donuts vs. Starbucks Coffee commercials making their way around cable television. The slogan they are spinning this entire campaign around is that the hard working American prefers Dunkin’ Donuts coffee over Starbucks Coffee. I …

Market Trending and How It Affects Your Blog/Business

Whether you are online or brick and mortar, you always want to have your finger on the pulse of the industry. What are the fastest selling products? Where is the money being made? What are the new technologies and trends? Those firms, blogs and small companies that stay fluid and …

Help! My Competitor Is Outselling My Product 7 to 1!

Several weeks ago, I was handed a project. An online retailer was selling two competing products from two different manufacturers. I was asked to help Product A gain market share because they were getting killed by Product B on this particular site. After doing simple online research (just checked out …

How Apple Changed The Marketing Universe

With one simple gadget…Apple changed the way we listened to music and the way we market products. The iPod…within itself…is a very simple music listening devise. You load music onto a portable hard drive (now flash memory) and listen to it through an easy to use interface. What Apple really …