Comments on: The Truth On Posting Frequency – Blog Article Schedule

By: seo

seo — Tue, 31 Jan 2012 18:15:40 +0000

Have you ever thought about writing an ebook or guest authoring on other websites? I have a blog centered on the same information you discuss and would really like to have you share some stories/information. I know my audience would value your work. If you’re even remotely interested, feel free to send me an e-mail.

By: Bonnie Landau

Bonnie Landau — Tue, 02 Feb 2010 05:54:17 +0000

Thanks for another great post, Robb! I’m a personal survivor of that new blogger stress. I strive to post 5 times per week, but it does not always happen. As Taylor said, life happens. On January 6 my husband got called for a kidney transplant, and boy did that upset my new year’s resolution to stick to that blogging schedule — in a good way of course! At least I had 2 weeks of posts pre-written.

I wonder if there is a minimum amount of posting that should be done in order to be truly effective. My clients often won’t do a blog because of that fear of “I don’t have the time!” Yet so many know it’s a great way to connect with their customers, and they find themselves writing extensive emails over and over to different clients (this is what got me to start my blog — really to save ME time!). So what can I tell them about a minimum posting schedule. Is twice a month too little? Or is quality and consistency the true key, and frequency is what you decide?

Thanks!
Bonnie

By: Taylor Marek

Taylor Marek — Fri, 22 Jan 2010 04:06:35 +0000

Exactly, well said Robb. I’d also like to point out another “point”. That is regarding the ebbs and flows of life. If you can afford to publish on a daily/weekly basis, that is fine, but if there is a major life issue happening, don’t burn yourself out over posting something that day/week.

I also wrote about this on my blog in depth.
http://taylormarek.com/2009/09/06/what-if/

Enjoy,
-Taylor Marek

By: Heather

Heather — Thu, 14 Jan 2010 17:50:48 +0000

I post 3 times a week, and I’m not exactly sure why I wasn’t taken in by the ‘Oh you need to post every day’ thing. It’s not that I think it’s a bad idea in general, but it just never seemed to fit with me.

Only the second week of my blog though, so I might change my mind later!

Enjoyed the article, definitely some things to think about.

By: Robb Sutton

Robb Sutton — Tue, 05 Jan 2010 01:56:48 +0000

Quality is HUGE David. It is what drives every industry as you already know. I do the different themed posts throughout the week as well. Helps break things up.

By: David Murray

David Murray — Mon, 04 Jan 2010 13:46:43 +0000

Rob, That was an excellent post. As someone who spent several formative years of my career as a Quality Manager in industry I can totally subscribe the re-echoing of “Quality, Quality Quality”.

I don’t even attempt daily posting on many of my blogs. Several a week, yes, but not the slavery of “Daily!” However, where a daily timetable is appropriate one helpful approach is to have a schedule calling for different types of post on different days. For example, a substantial opinion piece on Monday, a product review on Tuesday, a helpful video (maybe a ‘find’ on YouTube) on Wednesday, and so on.

Each must be of good quality but, depending on the personality of the author, the variety of style can make it easier sustain the routine. I’m planning to extend this approach to more of my blogs during the coming month.

By: Consumption Roundup: 12/20 – 12/26 | Cory Chase

Consumption Roundup: 12/20 – 12/26 | Cory Chase — Sun, 27 Dec 2009 21:42:36 +0000

[...] The Truth on Posting Frequency – Blog Article Schedule – Rob Sutton MAXIMIZE YOUR BLOGGING POTENTIAL! Call me cynical, but I have a hard time buying into the whole blogging as a profession thing. I find Rob Sutton interesting because he seems genuine to me, but I think the whole concept of blogger entrepreneurialism is going to have to deflate eventually. I don’t think a bottom will fall out like the Tech Bubble, but eventually there’s going to be an acute over-saturation and advertising just won’t be able to pay like it has been. To get of my rant, the article was decent; Quality > Frequency. [...]

By: Robb Sutton

Robb Sutton — Wed, 23 Dec 2009 15:28:25 +0000

Happy holidays to you too Cheryl! You’ll have to experiment some, but – historically – you should have better traffic/commenting results with the m/w/f routine over using a Sunday. Weekends are far less trafficked (typically) days.

Maybe mon/tues/thurs day would work. Those are great traffic days as Fridays are historically lower than mon-thurs.

By: Robb Sutton

Robb Sutton — Wed, 23 Dec 2009 15:25:48 +0000

I consider stress to be counterproductive to success and goals. I like to call what you are referring to “productive anxiety”!

The point of this article is to illustrate how we shouldn’t be stressing a posting schedule based off of someone else’s recommendation. Posting is determined by the ability to produce quality articles while…at the same time…listening to the needs of your audience.

By: Bryant Evans

Bryant Evans — Wed, 23 Dec 2009 14:28:36 +0000

i think you have some good points. But I wonder why stress is such a bad thing for new bloggers. Real success is never easy and work is the byword of every successful entrepreneur. It’s not realistic to think that you can build a blog to success and never have stress.

Now, posting frequency is only one piece of the puzzle. It is certainly better to post quality than trash. If you can’t turn out useful articles that give value to you readers then don’t. But aiming toward excellence should be our goal. I aim toward daily posts but rarely achieve it. But the goal drives me to work hard and that’s what makes a good blog.